[QUOTE=vineyridge;1940227]
With all the women who love horses, it’s a shame that racing’s image and audience is horseplayers, all male and slightly disreputable. If racing targeted females and made them feel welcome in the stands, even if they didn’t bet, I would sincerely believe that the actual bottoms in the seats might increase surprisingly.[/QUOTE]
I think there is a different audience for horse racing at different tracks. Our local track is pretty much a family affair. Lots of people there with their little kids. They have picnic tables where whole extended famililies camp out with grandma, grandpa, aunts, uncles, and lots of strollers. Lots of single dads have their kids in tow, as well. I always dressed mine in real bright colors when they were little so they could run up and down near the fence and I could easily keep track of them.
The really hard-core betters seem to stay pretty glued to the indoor tables near all the various monitors showing racing all across the country and near the betting windows.