It depends. Grandfathering is probably part of it. I also have a couple of field boarders/retirees and they pay less than stall boarders who use the riding facilities, but I wouldn’t want to advertise field board as I want future clients to be stall board only (even though I like to keep everyone out as much as possible because it is healthiest for horses.). Stall board = you have a stall for inclement weather instead of a run in.
honestly, if you have enough quality options to be picky about this, you are lucky! I don’t even have a website, and have a waiting list for stalls that aren’t even completed yet. Really good care is hard to find most places. Even sort of halfway decent care is not a given at many barns, even expensive ones.
i will make a FB page when I ever want or need to. At this point, not there yet. Plus, with the construction ongoing, I want to wait until the pics will be prettiest!