“World Championships”
With more tracks in the US becoming poly (or varieties thereof) the objection to making perhaps the BC a one-year in US and next year held in Europe may end.
I don’t see however the Asian markets hosting anything except perhaps a sideline day of racing under the banner of “Breeders’ Cup”. They might get maybe 1 US horse shipping to Asia to race. Tons of money and ‘local’ viewership over there but the time difference and the shipping fatigue would make US players scant.
Regarding the tv ratings the preliminary numbers posted yesterday are actually off.
BloodHorse 10-30-07 “Breeders’ Cup TV Ratings Stagnant”
National ratings for ESPN’s coverage of the Breeders’ Cup World Championships Oct. 27 from Monmouth Park in New Jersey show only marginal improvement over last year’s anemic numbers. The telecast, which aired from noon-6:15 EST, drew a .75 national rating, up slightly from 2006’s .7 number. The .75 translates to approximately 1.05-million viewers.
ESPN reports what is termed a cable rating, which is different from the national rating. The cable rating was .87 this year, compared to .85 in 2006, or a rise of 2%. ESPN reported that the 1,053,892 viewers represented a 6% improvement from 993,952 a year ago. Viewership peaked in the final hour, when 1,320,488 people tuned in.
The results of the last two years represent a roughly 50% decline in viewers from 2005, the last year that NBC aired the Breeders’ Cup.
The Breeders’ Cup telecast aired opposite college football coverage on CBS and ABC, and a Nancy Kerrigan ice-skating special on NBC. FOX did not air sports programming during that time.
ESPN reported a .3 rating for the Friday coverage of the Breeders’ Cup from 4-6 p.m. EST.
It would be hard to keep say a ratings point of 3 for the entire 7+ hours of coverage. NBC dictated a lot of the flow of the BC as they were key partners - and voices - in how it work work from the inception. It was a day of racing designed to some degree to a tv audience.
I wonder if a big three network would seek to bring it into their lineup when the contract comes up for renewal.