Thank you everyone for your comments and opinions. I am not aiming to start promoting my stallion right now, he is still living at La Silla Stud farm in the pasture with all the other youngsters, so I was asking for a long term plan. I know he has to start his sport career first and the plan is to take him to the young jumper classes. Then hopefully he will be approved.
I just wanted to have an insight on the strategies followed to promote this young and new stallions.