How exactly do you put a price range in an ad? It is confusing to me. How do you figure out if you are the idiot who is required to pay the $50,000 price or the lucky one who will be sold the horse for the $30,00 price?
I guess I can see saying Mid $50k if your goal is to get 50k and leave a little room for negotiations.
I like seeing at least a range because I understand that you should have an idea from the pictures, video, maybe show record but you never know. I saw a horse online that I thought would definitely be over $50k due to his videos and show record. He was a phenominal hunter over fences. The owner had a price range however so I did inquire. Turns out the horse was being sold for $30k because he hacked so badly they didn’t even show in it usually. So you never know. Putting at least a range does help a buyer know whether or not to contact you. Looking at the horse I felt was way out of my price range I would have never emailed the seller if it wasn’t for the range.
Trubandloki- where I have seen the range come into play most often is for deals negotiated between agents, or between trainers. I just want to state right up front I am not advocating this scenario, but I have seen it.
For example, agent A is representing a horse for sale. Owner has said they want to clear at least $30,000 for the horse. Agent A has a commission rate of 10%, so plans to try price the horse to ensure they’ll get $35,000 (to cover his own commission of 3k and give the client their 30k with a little wiggle room). Trainer X comes along with a client whose stated budget is $45k. Trainer X has a commission rate of 10% also, and wants to maximize his commission and get as close to $4500 as possible. If price range in the ad is $30k-50k, that works perfectly for Trainer X. Trainer X can talk to Agent A and say, my client has a budget of 45k and your horse seems to fit my needs. If the horse suits the client passes PPE etc, Trainer X can then reprsent the horse to his client at $45k, get his “full” commission, the agent is happy, and the seller gets their $30k (potentially plus). Sometimes too Trainer X will ask for a little “on the side” from the agent for bringing his buyer to the table with a full price offer.
As I said, I have not been involved in these kind of deals and I am not advocating them, but they do happen and I think that is where the range is appealing.
I get that part. I am just asking how one puts a price range in an advertisement? People are saying at least put a price range.
Sorry, I misinterpreted your original post. Some of the sale websites, have that functionality built in where you don’t have to enter a specific prices, you can select from ranges. I’ve also seen it on farm sale pages, where they’ll have pricing categories rather than explicit prices. Is that what you meant?
I have usually seen it done as “high four figures” or “mid five figures” etc.
I presume that when you call such a horse (I never have) that you can still ask for the asking price, since mid-5 has about a 40K range, potentially.
[QUOTE=M. Owen;7090751]
Sorry, I misinterpreted your original post. Some of the sale websites, have that functionality built in where you don’t have to enter a specific prices, you can select from ranges. I’ve also seen it on farm sale pages, where they’ll have pricing categories rather than explicit prices. Is that what you meant?[/QUOTE]
I did not ask my question clearly enough the first time. Thank you. I did not realize some of the websites had that option. Now it makes sense.
Also, for those of you that hate responding to all ads, after you do a few, it’s easy. After one or two thorough emails to prospective buyers, I blind CC myself and then the next person who asks anything, I just bring up my email, copy and past that information in my next email. Voila! I re-read it to make sure it is suitable for the current prospective buyer, and add my salutation (Hi, So-and-so.) etc., and hit the send button. Very easy. I always do this. Usually the prospective buyer gets a LOT of information this way, quickly. I also be sure the first email has links to all the videos and pictures on it. If the new buyer has additional questions, I save those for the next time as well. Why reinvent the wheel if you don’t have to.
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