I prefer to send sales videos privately, for a number of reasons. One, generally I am selling horses that are young and green, so if they are on the market for more than a few weeks, I am updating videos and don’t want anyone being led to outdated videos that don’t reflect the current level of training. Also, I tend to tailor the videos to what the buyer wants- if someone says they are looking for a dressage prospect, I won’t bother sending them jumping video, for example. Sure, I could cut everything together into a long video, but attention spans are short and I have found people are far more likely to watch four 1-minute clips than the entirety of a 4-minute video. They’re easy enough to send and I can send the price at the same time.
As for responses, it is helpful as a seller to get a “no, thanks” to gauge interest in the horse. Not because I get invested in anyone who sends me a message, but because if I have someone who tries the horse and wants to negotiate, it is helpful for me to have an idea of what other interest I have brewing. I recently sold a horse and within 12 hours of posting the ad, I had 30+ inquiries and 6 scheduled appointments to see the horse. If I had 30 inquiries and zero appointments, that would be helpful for me in indicating an unreasonable price, a bad video, etc.
I find that a lot of buyers don’t understand what riding a green horse entails, and some of them sit on a green horse for the first time when they come to try one. I try to be very upfront about what my horses need- if they have a spook, or they get fresh after a jump, or whatever it may be. I am interested in finding them appropriate homes and I am never offended if someone decides a horse isn’t for them. It can be difficult for a lot of buyers (particularly newer riders and horse owners) to watch a video of a professional riding a horse and gauge whether it will be an appropriate mount. This is another reason I like for people to message me- it allows me to vet them a little and decide if I think it’s worth spending the time showing the horse. Especially when my time is limited, demand is high and I don’t want to burn my horse out showing her many days in a row, vetting potential buyers is an important step.