I am not yet certain if HorseLoverz and Horse-Loverz are the same business. I am waiting for a buyer to send me a link… If So… I too am disgusted. I own LIVE for the RIDE apparel, a equine inspired clothing company. I manufacture premium quality casual wear. I have a message from a buyer who wants a return as she is dissatisfied with her order.
She just sent me her invoice screenshot and it is from “Horse-Loverz”. I am the sole owner, designer, etc of LIVE for the RIDE and all its designs. This business is in TM infringement. — This drives me nuts! Now I have to pay my attorney to send them a cease & desist… uugghhh