Start small, just a few, maybe only a couple. If those work out per your plan, that’s at least an indication that you are going in the right direction.
Discards: Have a ‘failsafe’ plan for what you will do with any horse that isn’t working out. Hopefully not auction. The ‘failsafe’ is your safety from failure, and their safety in case they are failures against your goals. Have defined criteria for when it is time to put a horse onto the track for a different future, to avoid over-investing in no-hopers. You will have them because no one is perfect at picking winners. There will always be discards in any production project. Businesses that don’t account for discards are those that struggle and often fail, because cost goes into the discards and no revenue is produced. Managing the discards is an essential part of business.
Have a financial cushion, a fallback in case of worst case scenarios. Best, of course, is a separate income that will easily cover both your needs and the horses’ needs, even if the horses don’t sell (or don’t sell soon enough). Enough to cover you and the horses for several months, if you must carry the horses longer than planned; if you are sick or injured and can’t continue their training; if an unforeseen catastrophe in your life claims all of your attention; etc.
Medical care: Have a general “if this, then that” plan for horses in sudden need of expensive medical care. Or less urgent but expensive medical care. Colic surgery. Laminitis. EPM. Injury. Bad feet. Worsening arthritis. Etc. If your plan is euthanasia, define your decision points now, because that is hard to do in the moment. Have a body disposal plan. Write it all down and have it easily accessible in the cloud or on your cell phone. It only takes one horse to run through several of these. But statistically the more horses you produce, the more probability of encountering a medical issue(s).
Have an overall project cancellation plan. If at any moment, some unanticipated event means that you cannot continue with your project (anything from serious injury to elopement to a wildly fantastic job offer in another part of the country) , have a plan for what you will do with the horses in as-is condition & training, at that moment.
Do not do this if you do not have:
- Financial cushion, and plenty of it.
- Plan for the horses in the event that you must sell, as-is, at short notice (whatever reason).
- Plan for dealing with any horse suddenly needing high-cost medical care - and a plan for if it is more than one horse in need, at the same time.
One of the reasons your idea has an essential need for a generous financial cushion is that, in case of failure or postponement, your product can’t be stuffed in boxes and stacked in your garage. Broken items can’t be tossed in the trash. Those are the usual fallbacks when a small business has to pause, or end. In your case, you have an expensive exit to get out of an incomplete project, should it come to that.
If you don’t have a generous cash cushion that can remain untouched, put this plan off until you do. Develop that cash cushion first. Bank the cushion and never touch it, except when needed per the plan. ‘Borrowing’ from it means you don’t have it yet.
Too many wannabe businesses think only about the opportunity and fail to plan realistically for setbacks and sidetracks, and an outright need to bring it all to an abrupt end. Real life causes more business failures than bad ideas or poor management.
Think realistically about the what-if’s. Have a plan for the bad, as well as the good. You will be more protected from the consequences of the bad, and more prepared to take advantage of the opportunities for the good.
Good luck! Hope this works and you get some horses into some good, caring homes that treasure them. 