[QUOTE=MelantheLLC;3340151]
Maybe it’s different people, but what I hear overall is the complaint that buyers are going outside the country, and yet a real lack of interest in doing something effective to address the reasons and to change it.
[/QUOTE]
I don’t think it is so much a lack of interest in improving – I think many would welcome ways to market horses more effectively. But, the options do have to be viable ones. Some of the suggestions here are simple enough – get photos that are a 10 and good video as well - okay, fine. That is doable. Some, while perhaps completely awesome ideas in the abstract, need some more work to make them viable. One reason that buying from a breeder is interesting is that ordinarily a buyer has the opportunity to get good value – a quality horse for a lot less than one would pay if the horse were already going on the show circuit, and certainly a lot less than the same horse would cost with three middlemen involved in the sale (or middlewomen). And buyers expect that. Breeders’ margins, if any, tend to be slim. So the more expensive the marketing aspect, the more expensive the horses are going to have to be to justify that, and ultimately, it may not make sense for the seller or the buyer (though the buyer will definitely be aware of more options, would they be at a price buyer is interested in?).
Real estate is an interesting analogy, because most real estate buyers have very little interest in or ability to visualize what a property “could be” with various changes – some will walk out if they don’t like the paint color, let alone major issues that need to be addressed. But, even with real estate, sellers have to make a decision as to what changes are necessary to get the house sold (those would be the must-dos) and what changes would be nice or ideal, but ultimately don’t make sense (because they would cost too much and/or be an overimprovement relative to other homes in the neighborhood). And, while buyers could wish for an extra bedroom as an addition, a finished basement, or a swimming pool, they do have to consider what the property would cost if those things were actually there – would the property then all of a sudden be at a wholly different price point?
But, I am wondering too, whether perhaps the market has changed sufficiently in the last 5 years that maybe something like the MAHB sale that used to be held in VA would work – but maybe it needs to be in a different part of the country. Since this thread was started, I have received several pms from people on the West Coast and Midwest asking for help finding horses (and I did my best to make recs – so I hope they helped!). So, while I happen to be completely spoiled by living in a region with farm after farm of super youngsters within driving distance, other areas that don’t have such a concentration of good prospects likely need much more innovative ways to bring buyers and breeders together (not to say we can’t improve here also – of course we can, because if nothing else it appears that many in other regions aren’t even aware of the options here).