OK, this is a doozy of a thread with a lot of questions, so let’s dig in.
First off, the general reasons behind having no-advertising rules:
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So the board doesn’t become overrun by people hocking their wares, horses, selves, etc.–we try to maintain a productive atmophere that fosters discussion vs. self-promotion, where folks can get honest opinions without being targets for advertising
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Because the boards are provided free of charge by the Chronicle, which is supported in vast majority by advertising dollars–ie. why buy the cow if you can get the mild for free?
That’s the general concept. Now how to achieve that? It’s tricky and it’s not an exact science–there are no AI “Modroids” yet commercially available to do the job!
While maintaining those two ideals, we also don’t want to handcuff the “experts” who are in the best position to answer some of the questions posed about their product, stallion, service, etc. We feel it’s important to allow those people the freedom to respond on threads concerning them or their products, stallions, etc.
That’s what we’re trying to convey in these rules, for example:
Stallions – Board members may ask for suggestions on breeding stallion recommendations. Stallion owners may reply to such queries by suggesting their own stallions, only if their horse fits the specific criteria of the original poster. Excessive promotion of a stallion by its owner or related parties is not permitted and will be addressed at the discretion of the moderators.
Services – Members may use the forums to ask for recommendations of trainers, barns, shippers, farriers, etc., and other members may answer those requests by suggesting themselves or their company, if their services fulfill the specific criteria of the original post. Members may not solicit other members for business if it is not in response to a direct, genuine query.
So, yes, if someone asks for a farrier or a stallion recommendation, and one of our members fulfills the specific criteria outlined, a poster can suggest themselves or their stallion.
As in the Thinline example, or the original Fluffy stallion example, you can respond on threads concerning your “product” but you can’t start one about it.
This is one of the places where the old “moderator discretion” caveat comes into play. For example, if a stallion appears to fulfilling an extraordinary range of specific criteria ;), or we have reason to believe an OP is being “planted” in order to provide an opportunity for a self-promotional opportunity, we may intervene.
There are lots of gray areas by nature as each situation has its unique set of circumstances. For example, if we’ve had to contact a user before about their use of the board, and something falls into a gray area, we may be less forgiving.
Another thing that can complicate people’s understanding of what’s OK and what’s not is that the mods can’t/don’t see or read every thread on the board. Just because a thread is here doesn’t mean it’s received the official COTH seal of approval.
Let me try to address a few specific examples raised in this thread as examples:
- I haven’t seen the stained glass thread, but as long as there wasn’t something shady going on behind the scenes (like the OP is a greenie with the same IP address as the artist, or a buddy who has posted about the same thing four times in the past year), that thread should be fine.
The OP is asking about a general service and people who fulfill that criteria can respond.
- HOH’s question about the thread about the sale at the Farmhouse. OK, because the OP doesn’t seem to be affiliated in any way. If she repeatedly “pimped” for that store, and it was brought to our attention, we’d likely have a word with her. We want members of the COTH community to be able to give each other positive reviews of companies, products, etc.
But, for example, if the OP was a total greenie, singing the praises about site or product, we would likely look into it further to see if he/she was affiliated with the company.
- Eventchic33’s question about the wanted ad. I’m pretty sure I remember this one–she was looking for a project OTTB horse and posted a wanted thread in the eventing forum, I think. We removed the thread letting her know that horse wanted threads weren’t allowed, but she might find a suitable horse offered in Giveaways.
She later submitted a wanted thread to Giveaways, and the horse she was looking for exceeded what we allow requests for in that forum, which is light riding, companion, husband-type horses, so we sent her a note explaining why her thread couldn’t be approved. Doesn’t mean you can’t find her kind of horse there, but we don’t allow folks to advertise for one.
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Jane Savoie thread: started by random people talking about the video series. Jane has commented on it, thanking people for the feedback and answering questions. At last check, OK, per above. She can’t go on that thread and do a hard sell and provide a price list, etc., but she can answer questions people ask.
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Products: Selling saddles, tubs of supplements, blankets, etc.
The general rule:
Products – While members may ask for general opinions and suggestions on equipment, trailers, trucks, etc., they may not list the specific attributes for which they are in the market, as such posts serve as wanted ads.
This is again intended to avoid the use of the board to buy and sell specific items. May we direct you to the classifieds on the bb or www.chronofhorse.com for that purpose?
Yes, we allow representatives of products to provide general comment on threads, which could help promote their product and make a sale. They are, though, a good source of facts straight from the company’s mouth, and we don’t feel it’s fair to not allow them to respond to comments/criticism/questions.
In the case of the OP’s infraction, we’d prefer not to go into the specifics of poster’s histories and our past contacts with them, but in general, she’d already responded on the thread itself, which was fine, but she followed that with an unsolicited email–obtained from the user’s profile on the board–advertising the products she represented, complete with testimonials.
Sport’s earlier post re: unsolicited emails, PMs etc. is the reason this practice is against the rules. Yes, it’s basically impossible to enforce, but we don’t think it’s appropriate for people to be essentially spammed due to their participation on the board. And if someone complains, it’s our job to address the issue.
We hope this novella has addressed some of your concerns and questions! We going to close the thread because, as much time as we spend on the board, we can’t keep up with individual threads to address questions effectively. That’s why we encourage users to contact us privately–not for subterfuge.
We sincerely strive to provide the most fair and objective moderating possible on the board and have attempted to create and enforce rules that maintain a productive, enjoyable atmosphere (without putting the Chronicle out of business)!
We’re looking at ways to tweak the advertising opportunities on the board to open up MORE “legal” advertising opportunties that are effective and affordable for big companies and little guys alike.
Thanks for expressing your concerns and for your interest in the board!
Mod 1