A review of the Rumble Bee;
Road Test: 2004 Dodge Ram Rumble Bee
By: Mike Magda
Posted: 10-31-04 21:48 PT
2004 PickupTruck.com
There isn’t a pickup in any showroom with a more ridiculous name than the Dodge Ram Rumble Bee. It’s a woefully misdirected attempt to draw on the proud history of the ‘60s musclecar era when Dodge had the exciting but affordable Super Bee midsize coupe. If you’re going to bring back a name, then bring back the original. What is a Rumble Bee? If change is necessary, how about Killer Bee? I’d rather see a truck just for girls called Queen Bee. Or one for seniors called Aunt Bee.
Dodge is promoting the Rumble Bee around the famed bumble bee stripes looping around the rear of the cargo box, but then they paste this silly name on those iconic graphics. In a real slap at the musclecar heritage, the package is being offered on 4x4 pickups. That’s how I can tell that no one was serious about building solid credentials for this truck. It appears to me as nothing more than a marketing exercise led by an uninspired committee of MBA interns who probably never drove a Super Bee, Challenger T/A or Hemi-powered Charger and have absolutely no understanding of the excitement, passion and impact those vehicles had on psyche of American performance enthusiasts in the ‘60s.
But the name isn’t all that’s wrong with this truck. It’s an expensive, cheesy cosmetic makeover that Dodge is trying to pass off as being collectible, promoting the overused and often undeserved “limited edition” label. In a show of mercy, only 3700 units will be produced. Hopefully all the owners will think of them as a collectible and lock them in the garage, keeping the streets safe from this rolling tribute to schlock
So what do you get for $2600 in addition to the bumble bee stripes? Lower body cladding, monochromatic color scheme in either black or Solar Yellow, yellow interior accent trim on doors and yellow center bezel, taillamp guards, chrome exhaust tip, aluminum fuel filler door and—hold your breath—a “unique” numbered plaque on the dash. Total MSRP for our test vehicle was $31,580, including $850 destination charge. That includes $595 for the Sport appearance group, $465 for tow package, $1,170 for 5-speed automatic transmission, $50 for 3.92:1 axle ratio, $995 for Hemi engine, $950 for 6-CD changer, $895 for 20-inch wheels and $245 for bedliner. Those are a lot of extras to support the Rumble Bee package
Otherwise the Rumble Bee—you have no idea how hard it is to write that name without cringing—is a spirited half-ton with a 345-horsepower Hemi under the phony hood scoop. As a mechanical exercise, the truck itself is wonderful but it’s nothing different than a regular cab, short bed Ram 1500 with a mid-level Sport trim and the Hemi option. This truck just has a lot of tawdry makeup that thankfully is only skin deep. Someone at Dodge had the insight in not allowing the MBA interns near the hardware. All the refinement, power, convenience and comfort built into the latest generation Ram pickup comes through when driving this truck. All you need are sunglasses and a hat so no one recognizes you behind the wheel.