I think color is an added feature. Of course one wants to well-conformed, well-behaved, and talented horse. Color just adds a bit to the package.
Basic thing from the Morgan world is that a lot of today’s buyers are older adult ammies, and why should they NOT want color and a “pretty” horse?
In the Morgan show world, plain bays are the most common, followed by chestnuts and blacks (yes, true blacks.) Minimal white markings are/were the best. The “colorfuls” were around all the while, but often suspected of impurity by the big breeders. This was while a lot of those big breeders were secretly outcrossing to ASBs and Hackneys! Oddly enough, many colorfuls were in ranch herds, which were relatively closed and had breeders who absolutely did not want to cross in other breeds to get more action.
When colorfuls started getting popular – mostly outside the breed ring, and let’s say 25 years ago – there were a lot of really terrible quality ones. They are still around, but they have been crossed into more traditional lines and breeders are realizing that you need a quality horse under the pretty coat, and one can’t expect a high price only because the horse is colorful.
This is an example of a really good colorful Morgan stallion. He’s from very traditional show lines – lots of Waseeka and Upwey in there – with the color coming from the bottom line only. He was “ahead of his time” as a breed show horse, but still very successful. I’ve not met him in person, but he’s “just the ticket” for someone looking for a colorful “show horse.”
Now that the colorfuls are more common, they do seem to be showing up mostly in the Western divisions at the breed shows, almost as if the Old Tyme breeders are still thinking that color = stock horse. The above stallion was an exception, but as I said, he is really bred to to be a show horse.
I will say one thing, as an owner of a VERY pretty colorful mare, that I enjoy the attention she attracts. She’s not breeding quality due to conformation, but has the right attitude and athletic mindset. I did not set out to get a colorful Morgan and I didn’t buy her for her color; it grew on me. Her PPE vet noted a couple of small issues that in his opinion would probably not be a problem for what I wanted to do, but it turned out that they were.
My filly is one of those plain bays, and I have to admit, sometimes she suffers by comparison to the mare, just because she’s plain. She definitely has an easier nature and a better brain, and I’m not seeing much in the way of conformation flaws that would affect her ability to be a nice low-level riding horse. Should I have held out for a colorful? Maybe. But I didn’t plan to buy the filly.