Contrary to any suggestions of the InBev merger nixing the iconic Anheuser-Busch’s trademark Clydesdales in ads - 2009’s Superbowl (Feb 1) will have three ads featuring the teams.
Wall Street Journal 1-15-09 “Bud to Strike Note of Pragmatism”
Anheuser, the game’s biggest advertiser, with 4½ minutes of ad time, is paying roughly $2 million per 30 seconds, says a person familiar with the matter. Anheuser is still formalizing its ad plans, and its lineup could change.
Those ads will work hard to remind consumers of Anheuser’s heritage. For the first time, the company will air three ads that star the iconic Clydesdales that pull its vintage beer wagon.
In one spot, a Clydesdale is struck by Cupid’s arrow, and in another one of the big horses plays a game of fetch. Yet another spot, which is still being crafted, show how the Clydesdales made their way to America and found their niche.
The Clydesdale image “reinforces our brand values and reinforces that we are not changing, and we are the same company,” says Bob Lachky, Anheuser’s chief creative officer.
If only they’d just re-air the original 1970’s spot: filmed at the family owned Grant’s Farm
Is there still a website where all the old Budweiser ads can be seen?