A good price for this headstall?

Hi,
Last year I won a contest - the prize was a western headstall.
I do hunters and while it’s a very nice headstall I have really no use for it ( other then taking it out of my closet now and then and saying "I cant believe I actually won something! :wink: )

I’ve decided to sell it and I’m looking for price ideas, Ive never used it - here’s a link - http://content.breederoo.com/users/dustyparrott/images/store/64105.jpg?2
Just wondering what I should ask?

This one is similar and is priced at $40.

http://www.sstack.com/Western_Bridles_Show/Raleigh-Vaquero-Flared-One-Ear-Headstall/?utm_source=pricegrabber_com&utm_medium=shopping&utm_campaign=WEB01010PS9&scpid=7&scid=scsho518680

I was just going to say $35-40.

Thanks guys!