[QUOTE=Lori T;7262791]
Bensmom, I think the best way to get these into the stores is for the consumer to start demanding them.
People want the Matrix, but the stores have been reluctant to carry them for a variety of reasons, including the style (which I don’t buy into, if you look at some of the other helmets on the market, the matrix is pretty tame compared to some!) and the price point.
We have addressed the price point and have dropped the price on the Matrix by $20.
I have 2 issues with some of my stores.
The first is that the buyer only buys what they like. This goes for breeches, boots, coats and helmets. It doesn’t matter that a certain pair of breeches is a big seller, if the buyer of a particular store doesn’t like it, they are not going to stock it.
The other issue regards some trainers, which I talked about here:
http://www.chronofhorse.com/forum/showthread.php?419549-Spinoff-From-the-Helmet-Thread-Trainers-Who-Dictate-What-Riders-Wear
Trainers want their students to wear specific brands, regardless of fit or cost. It has gotten absolutely nuts. The consumer/rider has no say so in what they can wear. I am not saying all trainers are like this, but I do encounter this problem in most of my stores.
If you want this technology, you have to ask and demand it.
Devon-Aire has a 2nd helmet coming on the market in the spring with the cone-head technology. It retails for $99. Research has shown that spending $400 or $300 for a helmet is not going to protect your head any more than a $70 helmet. It should be about the protection and technology, not the bling![/QUOTE]
Sounds like people need to get their heads out of their derrieres and stop letting trainers lead them around by their noses. I follow my own counsel on keeping myself safe, and I see way too many trainers who STILL get on green horses without a helmet. These are people who one should always take with a grain of salt…start thinking for yourselves, people!