There’s an interesting dynamic with online infotainment, whether produced by amateurs or by corporations like BuzzFeed.
The important metric is views, likes, engagement. These metrics drive both your ranking in search algorithms and what kind of monetization is possible on your platform. There is a surprising amount of money to be made from mediocre YouTube blogs that are “monetized” and run ads, quite apart from actual product sponsorships.
To improve your metrics you need to improve audience and the easiest way to do this is to create controversy and raise the anxiety level of your audience.
So as an online self styled equine body worker you could end up getting a nice income boost merely by staging controversy and building your audience. You don’t actually need to be competent at your trade or correct in what you say
There are life stages where either posting or following online controversy is very appealing.
I monitor a local dude who runs a FB & YT page for his very basic training program. He’s irritating and knows less than me about horses. But he has built a huge audience of mostly non riders or beginner riders who like watching his random unbroken horses play in the paddock. Absolutely this is an income stream, more than he makes from training.
There are also the Need Hay Now!! rescue groups that foster an ongoing sense of urgency and go to heroic lengths to save very insound horses.
In both cases, the social media presence is the money spinner, as long as they can keep eyeballs on its revenue from the platforms as well as fundraising.
I might comment once on a FB post. I don’t bother on YT too many comments, they get lost. But I also don’t argue with idiots online
