Did anyone see an ad (or maybe just a FB post?) recently for one of the big events, with a shark Photoshopped in place of the jump and raving about the course designer? I can’t find it now… maybe they took it down.
I briefly considered commenting that they might need a new marketing director as “jumping the shark” is… not complimentary.
Then I thought… they probably weren’t born when that phrase was coined and have no idea what it refers to, and I am just showing my age.