ADIDAS - what do you think???

[ccoronios]

Posted on the H/J BB:
posted 08-28-2000 01:16 AM

“I was just watching TV and saw an ad by adidas which made me kind of mad…It was showing all these horses running around and people falling off and jockeys or something and then it said something like (I only saw this ad once so it won’t be totally accurate) “Adidas is proud to sponsor 26 of the 28 Summer Olympic Events. Maybe one day we
will sponsor (?) all 28 and who knows, maybe even equestrian?”
Perhaps I’m overly defensive when it comes to my sport but it really ticks me off how people think equestrian events aren’t real sports, and, I may be mistaken, but Adidas really sounded like they were mocking them. I also saw a very similar ad regarding sailing (the other sport they aren’t covering I guess) and they again showed sailing as a
farce. I just think it was completely needless to make ads like those. What do you think?”

I think we should boycott Adidas and tell EVERYONE we know not to buy their products. And we should write to their Pres. and tell them why. And post notices in every barn and shoe store we can!!!

[Coreene]

The address is consumer.relations@adidasus.com.

[Eventer_Philiane]

I thought it was a rather amusing comercial. I loved watching it. And all of the people trying to ride are runners and stuff. So no, I didn’t find it offending.

[Cactuskate]

Haven’t seen ad myself, but are you sure they aren’t mocking the fact they don’t have a product line ie.“shoes” to fit the horses?
They can’t be so blind they don’t know that we equestrians do walk around in other than riding boots the rest of the day. Even jog or wear sweats for fitness workouts.

[rescuemom]

Well, I finally saw that ad the other night and I thought it was funny too, and not at all offensive to horses/riders.

[slc2]

i was not offended at all. i thought it was hilarious. chill, folks, if adidas sponsored riding events it would be the best possible thing that ever happened to ANY of us. they’ve got a TON of money.

[canyonoak]

I cant believe I confused Adidas and Nike.

Argghhh.

senior moment.

oh well…

Lita

[DocHF]

oh gawd slc- is the moon blue? can pigs fly? I DO for once, agree with you. The ads are quite funny- they show gymnasts using a real horse for vaulting, sprinters carrying saddles trying to run after horses, hurdlers jumping the jump and trying to convince the horse to follow, etc. The sailing ad is equally funny. I don’t get that they are denigrating the sports at all, just adidas poking fun. Lighten up and don’t bite the hand that may potentially feed you. You might want to e-mailthem and suggest that many of us do ride in our adidas tights and t-shirts, and that most of us wear runners in the barn and while doing ground training, so perhaps they could come up with a multi-purpose athletic clothing line. And remind them that vaulting IS actually done on horse back to begin with and is still a very popular sport!

[suzy]

Agree with Dr. HF. Instead of emailing and slamming Adidas, what about emailing and promoting all the great aspects of equestrian sports… then holding out your hand politely. I think that a potentially great opportunity exists here. Let’s not blow it by being rash and discourteous.

[canyonoak]

Adidas sneakers get recycled to make one type of rubber footing for dressage arenas and riding arenas in general…and I know for sure thehat they are aware of this.

I think that instead of getting huffy, we should all write to Adidas, tell them how GREAT their products are–coz I wear them when Im not in boots–how grateful we are on behalf of our ponies that this footing now exists, and perhaps suggest some involvement in horse spprts on their part…

After all-- “no foot no horse” HAS to appeal as a concept to a compnay like Adidas…

cheers,

Lita

[system]

Hey chill out it’s a joke…need a sense of humor transplant…I’d rather have them supporting us than a Barbie
Dressage Doll…that makes me want to throw up…is it the outfit Barbie? the top hat or the shad belly? I want addidas on our side and guess what with all their money they could come up with a better horse shoe!!!

[Luvinfoofy]

Agreed. CHILL OUT! haha… I Understood it totally differently… I thought they were trying to say 'We sposor 26 or the 28 events… we’d like to sponsor the other two…because (Nike, i believe is the equestrian sponsor) isnt doing their job! (And thats why they were horrible.) So in other words, Adidas would sponsor them, if they could, and they want to, so they can help make them better!

[ccoronios]

Posted on the H/J BB:
posted 08-28-2000 01:16 AM

“I was just watching TV and saw an ad by adidas which made me kind of mad…It was showing all these horses running around and people falling off and jockeys or something and then it said something like (I only saw this ad once so it won’t be totally accurate) “Adidas is proud to sponsor 26 of the 28 Summer Olympic Events. Maybe one day we
will sponsor (?) all 28 and who knows, maybe even equestrian?”
Perhaps I’m overly defensive when it comes to my sport but it really ticks me off how people think equestrian events aren’t real sports, and, I may be mistaken, but Adidas really sounded like they were mocking them. I also saw a very similar ad regarding sailing (the other sport they aren’t covering I guess) and they again showed sailing as a
farce. I just think it was completely needless to make ads like those. What do you think?”

I think we should boycott Adidas and tell EVERYONE we know not to buy their products. And we should write to their Pres. and tell them why. And post notices in every barn and shoe store we can!!!

[Pepper]

I’d love to see these commercials – does anyone remember what channel/time they’ve been on? I guess NBC would be the obvious channel?

[EquiMom]

I just e-mailed Adidas Consumer Relations about this–and others can do the same. I know that everyone I know who has seen the ad are furious–and say they will not buy their products on principle.