I do get the frustrations of retail stores everywhere about customers who come in to try, and then buy online.
From a customer standpoint, the flip side to me is this. If I tried it in the shop and this is the right one, of course I’m going to buy that one, right now, from the shop. I have it in my hands, after all, no waiting.
But these days – no fault to the shops – often the shop doesn’t have the right version of what I’m looking for. The size, color, style, whatever. Many shops are keeping a more limited versions of products in their stores for cost reasons. There may be 10 colors made of that product but they are only stocking 3 or 5 of those colors. They run out of some sizes before others. Etc.
I get that, I understand why from a business standpoint, I really, really do. The more diversity in inventory, the higher the number of items that are never sold because fewer people liked one or more versions of it, and the more stocking problems and costs from other aspects of inventory diversity.
But as a customer I didn’t find what I wanted to buy there after all. And that is a bind for the shops when more options are online than they can reasonably, profitably stock.
Of course the other thing that causes people to put it down in the shop and buy it online instead is a cost differential. If they can get it much cheaper online, including shipping etc., it’s understandable that is what they do.
In many ways this is the market at work. The market values some things that are hard for brick & mortar shops. And it does mean that brick & mortar shops will have to re-think their businesses because things won’t go back to the way they used to be. And they do not want to be another Blockbuster.
So – I get the perspective of a frustrated shop owner, whoever they are. But the answer is re-thinking their approach to the market and adjusting their business strategy. Not acting out of frustration in ways that reduce their attractiveness to customers rather than increase it.