Thanks for the reminder. It’s a useful website, SapeloApp. Of course even with the website and ten people yakking away at the topic, how long did it take before everyone developed some common sense of that part of the discussion?
A good old hardcopy stick-it-in-your-pocket and talk it over with your family brochure (2 colors, not some expensive 4-color marketing glossy) would be both practical, professional and informative for a client and an instructor.
You and I might live and die by the internet, and most people in the market for riding lessons are wired, but even for internet devotees there is an energy barrier to getting information from a website. (Like remembering the URL, or even the name of the outfit.) Even once that’s surmounted, when there’s something I want to examine in detail, I invariably dump a copy to the printer rather than to read it at the monitor, and many others seem to have the same preference.
A printed brochure is right there, in your face, and it gives the instructor something tangible and relevant to hand over, possibly personalized with a name and address sticker and contact information. (There is an element of sales in this.) And the brochure can point to the URL for details that might be important to some but not to most.
Maybe the website could add a couple of pages tailored specifically to be usable as a freestanding brochure, suitable for laser printer-dumping that its members could print out to use as handouts. Not as elegant as a preprinted brochure, but a lot handier logistically and available in infinite supply to overcome the hazard of flyspray spills, etc., in truck or barn. (Didn’t see anything like that there, but maybe I missed it.)