[QUOTE=ybiaw;8116523]
I really like how SP addressed it on their Facebook page.[/QUOTE]
I… what? This is (one of their) responses:
SmartPak Hi Rachel - Thank you so much for taking the time to reach out to us about this. I would love to reassure you with the same information we have passed on to other riders who have reached out, and I hope that it can put your mind at ease. For over 15 years, we’ve relied on feedback from riders like you to help make us smarter, and that’s as true today as it was back in 1999.
Something else that’s just as true today as it was 15 years ago is that our core mission is powering healthy horses and happy riders. Given that, I’m sure that you can understand that we don’t endorse the actions shown in the video. Since it seems like there may be some confusion, I’d like to clarify our involvement with Cumberland Riding Academy. We don’t have any official endorsement, sponsorship, or other affiliation with them. The accouncement you may have seen simply reflects that one of our Barn Consultants has reached out and offered our services to their horses and clients. Our Barn Consultants work with barn professionals and horse owners to help them understand common horse health problems, and learn how they can help keep their horses happy and healthy. In order to help as many horses as possible, we want to reach as many horse owners as possible, which means the more barns we can visit, the better. That’s why we don’t discriminate against any barn based on breed, discipline, or even training methods. After all, we believe that regardless of how we may feel about their training practices, the horses at Cumberland Riding Academy still deserve the best nutritional support possible.
All that said, as a rider myself, I can understand why this has been so upsetting for you. Please rest assured that I’ll be sharing this video and your feedback about the flyer directly with the heads of our Barns and Marketing teams. If there’s anything else I can answer for you, please don’t hesitate to let me know. - SmartPaker Lyn
I mean, it’s honest, but… it boils down to “We only care about the welfare of the horse in as much as we have products we can sell to them to keep them ‘happy and healthy.’ Anything outside that realm, we turn a blind eye to.”
Although it may be the first honest advertising I’ve ever seen from them, so kudos for that. I guess.