Hey COTHers,
Let me start by apologizing. That apology is on behalf of myself and SmartPak.
Personally, I’m sorry that I haven’t been more communicative in this thread. I’ve been reading your comments regularly (as hard as they are to hear). Unfortunately, I simply haven’t had anything new to add, and it was difficult to see any benefit in repeating the same information. But radio silence isn’t helpful, and you guys deserve better than that from me. I’m truly sorry I let you down.
From SmartPak’s perspective, several of you have shared different pieces and parts of responses you’ve gotten from our Social and Customer Care teams, and they all capture various parts of the reality here. But before I get into the details of what went wrong, I want to state firmly and clearly – our recent performance is completely unacceptable. We are embarrassed, ashamed, and deeply sorry. As many of you have noted, our commitment to customer service has been core to our mission from day one, and over these past few months, we have failed to live up to that. While I wish there was something I could do to change that, unfortunately all I can do is assure you that our leadership team is actively working to address the current problem (and we made HUGE strides this past week), and we’re committed to making this right and ensuring that nothing like this ever happens again.
Regarding what happened, it’s true that it was a “perfect storm” of events. In an effort to serve a wider variety of horse owners even better, we’re constantly expanding our product offering. This resulted in an influx of new products for our Fall season that was simply unprecedented, and it used up all the available space in our warehouse faster than we’d estimated, so we ended up with nowhere to put all those great new items. We were able to take on significantly more warehouse space in late November, but because we were already behind, it has taken until now to be able to fully effectively use that new space. That problem was made worse by the fact that we weren’t able to staff up our Operations team as quickly as we would’ve liked because there is a lot of competition for talent and labor with new, major warehouses in the area. We then had the usual (wonderful) holiday rush, which was larger than expected as well as interrupted and followed by major weather events and building power outages. On their own, each of these shocks to the system is something we could’ve handled (and have easily handled similar situations in the past). But together, they had a compounding effect that none of us expected and before we knew it we were in over our heads.
Throughout this, on the aggregate, we were still shipping close to 90% of total orders on time, thanks in large part to the fact that back in 2015 we invested in opening a second distribution center to better serve our West Coast customers (which some of you have alluded to on this thread). However, even 90% is nowhere near good enough for us, and I know it doesn’t make a damn bit of difference to those of you whose orders were shipped late. I’m not sharing that in an attempt to make an excuse, I’m sharing it to help you understand why this wasn’t treated with more urgency more quickly. On the plus side, what was previously a blind spot for us is now an area of focus, as we’re building out automated reports and alerts that will help us better understand the status of all orders in the building, rather than looking at groupings and averages on the whole.
While we were in the midst of the production delays, we did our best to update our website estimated arrival times to be as accurate as possible. Unfortunately, because we’ve never encountered delays of this magnitude before, we didn’t have any way to update our estimated shipping times, so those were still inaccurate, promising orders would ship same day (as is our normal commitment and capability). Thanks to feedback from riders like you, we recently put a patch in to hide those inaccurate dates, and we’ve currently prioritized a project so that we can dynamically update those dates in the future. This is one example of the ways in which we’re building out systems to provide better service in the future, and I’d like to share a few more.
Another upcoming project that I’m very happy to share with you all will impact our email notifications. As many of you identified, there wasn’t any proactive communication from us when we missed your estimated shipping/arrival date(s). This was a huge failure on our part, and something that we’ve never needed before, so the functionality simply didn’t exist. However, once again, we’ve already started working on a system upgrade that will allow us to have better automated communications when orders are shipped/delivered early (which is our usual practice!) or late (which we sincerely hope to avoid going forward).
On the brighter side, many of you noted that your SmartPaks still shipped and arrived on time. This is perhaps the silver lining in this considerable cloud. Because your horse’s health is our #1 priority, and we take our role in your horse’s care incredibly seriously, SmartPaks always take priority when processing and shipping. However, through this experience, we understood the need to create a priority handling system for our AutoShip bucket and bags, as well, because if you’re committed to taking great care of your horse with supplements on continuity, we’re committed to making sure you never run out. So that will be an enhancement to our systems coming soon.
Last but most certainly not least, we have (in my humble opinion) one of the smartest SmartPakers in the company leading an effort to fully understand the true causes of the problems that got us into this mess, so that we can truly learn from them and be smarter in the future. That team has already come up with new operations methods and fixes that are rapidly increasing our ability to address the current problem, and I’m confident that their work will help us avoid any kind of similar issue in the future.
There are several other items coming out of this experience that we’re actively working on addressing as a management team (including significant investments in automation, warehouse space, and more items that will directly contribute to even better and more consistent service than you’ve ever gotten from us before), but they’re not far along enough that it’d be fair to comment on them in detail here, as we’re still fleshing things out and looping in the right folks on the right teams at SmartPak. That said, if your particular concern wasn’t addressed here, please don’t hesitate to reach out to me personally (contact info below), as I always want to be sure we’re working on the right things.
I’d like to wrap up this post the same way I started it, by saying that we’re sorry. Since 1999, we’ve been honored to be your partner in the care of your horse, and we’re committed to delivering you the kind of exceptional service experience we’d want, as riders and horse owners ourselves. And this time, we really let you down. We are sincerely sorry, we’re actively working to be smarter in the future, and we really hope that you’ll be willing to give us a chance to prove that we’re still the same SmartPak you’ve always known and loved (if anything, a little wiser).
Very sincerely yours,
SmartPaker Sarah
VP of Brand & Customer Experience
SMann@SmartPak.com
774-773-1410