Does a breeder need to pay or otherwise do something ‘proactively’ to get listed as a BOM and/or HEART?
I found the list of breeders, for me, confusing… in most cases it doesn’t list the kennel name, just the contact name (often Border Terrier Puppies or some such) rather than the kennel. Kennel to me is key as so many dogs have their kennel name as part of their registered name.
One breeder listed show in the Breeder field Horizon Dobermans (not saying a kennel can’t breed more than one breed, many do but if I’m looking for a Border, more inclined to look for one that indicates that
).
I know there are more Border breeder than 11 
I looked at my breeder’s web page and she says she is a BOM (and I trust that she is). She is a self-proclaimed hobby breeder and does breed good stock that competes well both in conformation as well as performance. No, she doesn’t show up in the Marketplace. I heard about the litter I got my boy from via word of mouth.