Here’s what I wonder.
Someone pointed out above that people wouldn’t pay $100+/lesson, which is what it would take to support a schoolie. I wonder if that’s true. Obviously it would limit the field, but there are lots of wealthy families out there who want Little Suzie to start riding lessons…even at $100 a pop, I would wager to guess.
If the horse could give 4-5 lessons per week at $100/lesson, then that would be a viable business model, would it not? (IF the horse stays sound, which is always a big IF).
ETA: I get that, in this model, the trainer is making beans for their time teaching. It’s more of a customer acquisition strategy in that some of these kids would eventually lease/buy their own horses.