I can’t recall exactly how the Benchmark Sport Horses rants were worded when I’ve seen them in the past, and I also don’t have a problem with her business model … She seems to accurately represent horses and get some nice ones in to resell.
But it’s an annoying trend in the horse industry of certain professionals taking to social media to “call out” their customers, be it horse buyers, amateurs, boarders, what have you. These posts always seem to be met with enthusiastic support from a lot of commenters, often others who work in the horse industry, but they inevitably have a critical, superior undertone that rubs me the wrong way, as a working amateur who has worked on farms before and did some teaching and training on the side when I was younger.
There seem to constantly be social media posts going around criticizing horse owners trying to find affordable boarding stables by essentially saying “how dare you greedy amateurs want to board your horse as inexpensively as possible! Anything but silently forking over however much is asked means you have no idea how hard it is working with horses! If you expect basic board to be less than $1000/horse/month your barn will be losing money!!” The last part is certainly true in high COL areas, but not everywhere. And it’s not unreasonable to want good basic horse care at as affordable a price as possible … we’re all just trying to find a way to keep the horses we love and stay within our budget.
And horse seller posts complaining that prospective buyers decided to pass on a horse after a PPE finding, or had the audacity to ask a question the seller thinks is uneducated.
Or trainer posts complaining that today’s amateur clients don’t want to put in the work to get better … meanwhile they’re mounted on something they bought at the trainer’s suggestion that is too much horse for them to feel comfortable riding outside of lessons.
I get it that every professional in any industry is going to have bad clients from time to time, and frustrating encounters after which they need to vent, but these annoying “PSA” posts just seem … unprofessional to me, and a lot like biting the hand that feeds you.