Best way to advertise an approved stallion that just came to the US?

So, without giving too much away at the moment. There is a German couple in Florida that I have met and I am helping them at the barn now. They have an approved 12 year old Hanovarian stallion by Escudo and a has solid dam line. He was a grand prix jumper in Germany with a big name trainer but hasn’t been out in about 2 years when they were moving from Germany to the US. They want to get the word out about their stallion, and I told them I’d try to come back to them with ideas. Any one have suggestions as where the best places to advertise him? I was thinking the Hanovarian magazine, HITS, chronicle magazine? Any suggestions? Also, they want to find an up and coming grand prix rider to take him and show him, which will hopefully get the word out. I rode some of his babies, and they are quite fantastic and he also throws some very nice dressage horses. And he’s a doll on the ground and quite a looker. Thanks!

There is a Facebook group called Warmblood Stallions in North America. Posting information about him there should attract the interest of breeders, in addition to the options you have already mentioned.

Contact the AHS as soon as possible to get him included in the 2013 stallion directory. Also, the AHS has a Facebook presence where announcements like this can be made. Also stallion ads can be purchased for inclusion in the stallion directory in addition to the one pagers.

If he was a jumper with a Grand Prix show record, please send me (PM is fine) the relevant information (pedigree, previous entry in the HV’s PHS, breeding values, competition success, etc.) so that we might evaluate his eligibility to be included in the Jumper Breeding Program.

you could place a ad for his stud services in various sites.

Warmbloods-for-sale.com (my personal fav site)
Equine.com
and others

If they want to get mare owners to book to him for 2013 - they need to get him approved by registries here in the U.S. Just because he was approved in Germany doesn’t mean he’s approved here. As someone else pointed out they should contact at least the AHS to have him presented.

And then there is the Canadian Hanoverian Society. We belong to the German Hanoverian Studbook.
There is a facebook page as well, where you might post.

AHS has reciprocity with the Hanoverian Verband, but I don’t know if they still require inspection for a stallion that was approved by the Verband in Germany. If so, I don’t know why. Maybe Bent Hickory or one of the other AHS officers can weigh in here.

If the stallion was also approved for Oldenburg breeding in Germany, he is automatically approved for breeding in NA by OHBS/GOV, without need for additional inspection. The owner will just need to pay his stallion dues to the registry to have him activated for 2013 and send info to have him listed on the 2013 stallion roster and in the stallion book.

[QUOTE=ise@ssl;6514448]
If they want to get mare owners to book to him for 2013 - they need to get him approved by registries here in the U.S. Just because he was approved in Germany doesn’t mean he’s approved here. As someone else pointed out they should contact at least the AHS to have him presented.[/QUOTE]

If he has been approved by the Hanoverian Verband, he will AUTOMATICALLY be approved here by the AHS. He WILL NOT need to be (re)presented to the AHS. But the owners will need to fill out the requisite paperwork, pay his stallion dues, etc., to get him on the AHS stallion roster for 2013.

The other US registeries have their own policies which might require the stallion to be presented for licensing here.

Thank you everyone for your help. I am going to sit down with the owners next week to get everything on him and set up a plan. I also will get his competition record from Germany too. He’s located in Ocala, and was imported with 4 of his babies who are now all under saddle. I told the owners they should consider presenting him at the Hanovarian inspection in Ocala. But is that not needed if he is already approved from Germany? He also have 3 mares of his that are under saddle and I suggested they bring them there for inspection, as I don’t think the owners did that in Germany (but I need to double check). But the two 4 year old mares I know haven’t done the mare performance test yet. When is the deadline to post in the AHS? I also suggested the owners do reduced stud fees to the first few mares, so they can get his name out. He is only approved Hanovarian, but should they try to take him out to an Oldenburg inspection? Sorry, I’m more riding some of there horses for them, but they asked me to help with their Stallion. I guess in Germany they never needed to market him, but obviously they need to here. Thanks! Oh also, his dam sire is Calypso II.

I host the Ocala AHS inspection. If he is Hanoverian approved in Germany there is no need to present him, and stallions are only presented at 2 sites in the US, neither of which is Ocala. The Ocala site does offer the mare performance test, mare inspection, etc. See here for information:

http://www.hanoverian.org/2012-tour-dates/

With all the stallion advertising, many stallions get lost in the crowd. No matter how nice they are. Your owners may want to do a promotion to get the word out. Discounted semen or even free semen to the first five people willing to breed to him, for example. Being approved and having a record aren’t enough any more, and the jumper breeders are in the minority. Your owners may also want to get a few top mares of their own to breed to him. It is a tough business to be in.

[QUOTE=rocksolid;6514623]
With all the stallion advertising, many stallions get lost in the crowd. No matter how nice they are. Your owners may want to do a promotion to get the word out. Discounted semen or even free semen to the first five people willing to breed to him, for example. Being approved and having a record aren’t enough any more, and the jumper breeders are in the minority. Your owners may also want to get a few top mares of their own to breed to him. It is a tough business to be in.[/QUOTE]

I will run that by them. I did suggest to do reduced breeding and have one mare owner coming next week. They already did breed him to some of their brood mares and have the foals (now 4-6 year old) at their farm. The foals he has now they all are doing dressage, and doing it very nicely. They all had amazing canter and out of this world walks with good temperaments. But seriously, the walk on one son of his was just so nice. They said they still had broodmares over in Germany, but they did not want to import them at this time.

Contact Hugh Bellis-Jones at the AHS- (502) 255- 4141. He k owe the ins and outs and is very concise and helpful. Good luck. Can wait to see him!