You might be just north enough to be dealing with Black flies, not house flies. Small, tiny bastards. like no-see-ums. But IMO and experiance worse. I avoid backpacking, hiking in Me, NH from med,late May until the end of June. Can be and is torturous to be in the woods, on a river during the “Black Fly” season. I know first hand.
Unlike deer flies, most other biting insects. Black flies go out of their way to craw up and into close quarters to do their work. Craw under you closes. Their favorite place to go after is the back of one’s ears. By the hundreds. They can get so thick around someone there appears to be a “dark haze” over/around their body. Moose will go into a pond and just let the tip of their nose be exposed out of the water to breath.
The best stuff for all these biting insect has to have Deet in it. I’ve tried all of the “holistic” concoctions none work that well. The best stuff for humans and no reason it would’t work on a horse’s sensitive areas is called “Ben’s”. The stuff works amazingly well. Been around for years and swear by the stuff. Never had to use it on a horse.
What has also worked for me when I have run into late season black flies on a trial was to also coat the back of my ears and neck with Vaseline. A bit on the thick side of things. They don’t like to land on it and if they do they get stuck and can’t bite.
I’ve been caught in the back country misjudging the end or beginning of Black Fly season. I have never forgotten it. lol. TORTURE