We are rebranding/ doing an overhaul of our business and marketing materials to try to increase the overall quality of the materials and the leads they bring in. My wonderful marketing manager is working on a new logo but suggested to revamp the business name as well. The current name is “Last Name Sport Horses” and is quite long. Marketing manager (not a horsey person) suggested “Last Name Horses & Training” as she believed that was more general and would reach a wider audience. I am actually leaning towards the Horses & Training version but obviously that doesn’t solve the length issue, so I am looking for other ideas!
The business focuses on training (mostly OTTBs, but also other breeds) and sales and will be soon expanding to include a small number of foals each year. While I focus on the jumper ring for the most part, I also compete in dressage and dabble in other disciplines such as eventing and western so do not want to narrow the focus too much with the name (for example, “Last Name Dressage” or “Last Name Jumpers”).
Also, I don’t want the name to focus on the facility as the services I am focused on are not facility dependent (such as boarding, hosting events or similar would be) and we are looking to purchase a different facility in the next few years. So all the Stables, Acres, Farms, Equestrian Center type names are a no for me.