I’ve tried lots of calming supplements - the best calming supplement is wet saddlepads…
There’s a guy in Britain who thinks chelated Calcium is the best calmer. He sells “Calm, Cool and Collected” as an Equifeast product. Equifeast is also known as Calinnova.
He made his claims in certain magazine ads, and one was challenged before the Advertising Standards Agency, “the British independent regulator for advertising across all media”. The ASA found that his advertising of the benefits of his supplement were unsupported by research meeting research standards and upheld all of the challenges to his misleading advertising. The defenses are all extremely interesting, and make the decision worth reading.
https://www.asa.org.uk/Rulings/Adjudications/2014/9/Calinnova-Ltd/SHP_ADJ_259007.aspx
It’s too bad we don’t have an ASA here.
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I second the Mag Restore suggestion.
We do. It’s called the Federal Trade Commission. But they have their hands full with dietary supplements for humans alone, not to mention all the other non-food related things.
