I really enjoyed your blog! I don’t know of any other blogs specific to Canadian dressage, so I thought it was unique and your writing is quite good. I personally don’t care about layout and design as I read blogs through feedly and rarely actually go to the site. I would only worry about this if you are trying to attract sponsors.
One critique is that if you are going to do posts about personal training sessions, be sure to use media (photos/videos) as those posts can sometimes be boring to others. Even if its just a cell phone picture of your horse in the cross ties that day, it helps break up the post and gives the reader something to look at.
If you are looking to grow/monetize you really need to have a social media presence these days. It’s never too early to create instagram/facebook accounts to drive traffic to your blog.
Here are some of my favorite blogs if you want to check them out for inspiration:
A Enter Spooking - A riders personal journey with her horses. Updates regularly and keeps it real. (aenterspooking.blogspot.com)
The Blonde and The Bay - A light, fun read. Equal amounts of personal posts and lifestyle posts. (theblondeandthebay.com)
The $900 Facebook Pony - An eventer so not all about dressage but one of the best all around equestrian blogs out there. (the900facebookpony.com)
Anyway, i’m adding you to my reader. Have fun with it!