Cost/value of training for resale

Hi, gang. Pursuant to a discussion in another thread, I thought I’d run this past you all.

I’m trying to get a feel for what it’s fair for a trainer to expect in the way of financial return when she buys a horse off the track–or really from any source–with the aim of training and reselling it. Maybe the question is highly discipline- and trainer-specific, but is there some kind of rule of thumb about what a trainer’s own time is worth? Let’s say she gets the horse from the track and works with it for three or four 45-minute or so iterations a week. On top of that, she’s covering the horse’s monthly expenses. What should this add to the eventual price tag of the horse? 1K for every month of such training and maintenance? More? Less?

That’s a complex question, depending on what your after.

I realize it’s a complex question, but again–rule of thumb? Average?

Assume trainer with solid credentials but by no means a big name.

There is no real rule of thumb as a lot of it depends on the athleticism and temperment of the horse.

A horse that can only hilltop/trail ride is going to fetch a lot less than one that can go first flight, jump anything, very rateable.

The time and expense it takes to train both these horses may be the same, but the supply vs. demand ratio may be very different - a whole lot more horses that can trail ride/hilltop than go first flight.

Personally, if I ever wanted to get into buying, training then reselling, I would charge myself $20/ride plus $200/month to keep the horse. Add in any show fees and anything above that would be profit. These are really low numbers, but they are the number I came up with over 10 years ago when I thought I wanted to get into the business and making $20 was a lot to me!

However, if I kept the hilltopper horse for 4 months before it sold and was able to sell it for $3000, I spent (5 rides a week) $1600 for training, $800 for board - $2400, so I made $600. We are assuming here that the hilltopper is the hilltopper because he has absolutely no talent for jumping, not because he has not been trained for it.

I would spend $2400 for the same timeframe for the first flight horse, but sold him for $10,000…slightly higher profit margin!

So, I spend the same time/skill on both horses, but one has more skills than the other and will fetch more money. I would think the best bet would be to ride the horse for about two weeks and determine its skill level and go from there. I wouldn’t mind holding onto a better horse for a bit longer than a less talented one because the profit margin is so narrow on those types.

All that being said, I had one horse dealer type tell me never to calculate feed and riding into horse sales - you will never make a profit.

In “real life”, what money/expense/time a person puts into a horse means nothing as for the sale price/value. It’s totally a matter of what the horse has become with that time and money! I’ve had many horses given to me or been dirt cheap off the track…some made me a lot of money, some were a loss or maybe a break even. IMO it depends on how suitable the horse has become for his chosen job or the market you target. We used to sell a lot of nice prospects to some big name people north of NY city area…horses costing less than $5,000 (NICE horses to be sure) were priced in the $20,000+ range within a week having learned to jump a little course in “hunter” style. Did we begrudge the people we sold to? No way. THEY made the horse worth those figures and had the market for them at the higher price. It just brought them back to us for another trailer load of prospects!! Since this question is on the hunting forum - I’ll address that too! A horse who has been hunted and goes well/safely is worth a whole lot more to a whole lot more buyers than a “should hunt/wannabee”. The person risking their neck to find out how a horse hunts is deserving of whatever price they can get! My daughter paid a few hundred dollars for a hunt prospect - never rode him until the next day - New Year’s Day hunt and the horse was and always is a perfect hunt horse…she’s turned down $10,000 for him several times, but he’s still her’s because she isn’t sure she can replace him for any amount of money. JMO!!

If the trainer is training the sale horse for someone else, they can negotiate whatever rate they like if they are being paid by the hour.

However, if your question is how much is the trainer entitled to “charge” for their time in terms of marking up the horse’s original purchase price, the answer is … whatever the market will bear for the horse in question. It’s about the value of the product they produce, not about the time they put in.

In other words, if the trainer finds a diamond in the rough and pays $500 for it off the track, and they are so talented that they can turn it into a horse that someone is willing to buy for $25,000 a month later … that is perfectly fair (although it has nothing at all to do with the time they invest, but rather speaks to their ability to develop a product for which there is a ready market.)

I sure wouldn’t spend 5 figures for a horse marketed as first flight after 4 months of training. No way can one consider such a horse ‘made’ for hunting.

At that price, I’d expect a first fight horse to have at least a good solid season- 20 to 25 outings- under its belt. 2-3 seasons would be more reasonable for me, for that price.

[QUOTE=Lucassb;4554879]
However, if your question is how much is the trainer entitled to “charge” for their time in terms of marking up the horse’s original purchase price, the answer is … whatever the market will bear for the horse in question. It’s about the value of the product they produce, not about the time they put in.[/QUOTE]

Actually, you’ve put my original question much more succinctly than I put it myself. Thanks.

I understand that from the standpoint of economics, the value of anything at a particular time is the highest amount someone is willing to pay for it at that time, but to leave the analysis at that is to say that any price is reasonable if some dope or spendthrift can be found to pay it. Depending on your premises, maybe that’s so, but I don’t share those premises. When you say,

In other words, if the trainer finds a diamond in the rough and pays $500 for it off the track, and they are so talented that they can turn it into a horse that someone is willing to buy for $25,000 a month later … that is perfectly fair (although it has nothing at all to do with the time they invest, but rather speaks to their ability to develop a product for which there is a ready market.)

I can’t help thinking the hypothetical trainer’s talent may lie more in spotting rubes than in training horses.

What I’m trying to ask about is when/how you can be sure that an asking price is ridiculously inflated, where the major price breaks are, in terms of age, skills, experience, etc. I realize there’s no Kelly Blue Book for hunt (or any other) horses, but is there something even remotely like that? Some laymen’s version of actuarial charts that equine insurance providers use, for instance?

[QUOTE=Beverley;4554885]
I sure wouldn’t spend 5 figures for a horse marketed as first flight after 4 months of training. No way can one consider such a horse ‘made’ for hunting.

At that price, I’d expect a first fight horse to have at least a good solid season- 20 to 25 outings- under its belt. 2-3 seasons would be more reasonable for me, for that price.[/QUOTE]

Thanks, Beverley. These are the kind of remarks I’m attempting (clumsily) to elicit. Probably what I’m hoping for is a more comprehensive overview of hunt horse pricing than any individual here has the time or energy to provide. But maybe if enough people wind up chiming in, I can make enough inferences to cobble together an overview of my own.

I think it really depends on where you are. We had a horse with a western trainer in Mississippi for less money than we could keep the horse at home. The trainer broke him, worked him on cattle and made him into a nice quiet horse but when we wanted to sell, we couldn’t get anyone to even take a peek.
Sent him to Virginia where another trainer got full board and 10% commission, taught him to jump, pulled his mane and we sold him within six weeks for twice the price we were asking in Mississippi.
I always thought 20% off the sale price was the norm and have seen that more than once.

just my 2 cents!

I agree, the price of a horse is whatever a buyer will pay for it. There’s no recipe or generalization you can make other than an experienced horse is worth more than an unmade horse. BUT…in hunting circles; I gotta wonder why someone would EVER sell a great hunting horse and not keep it for themselves. We tend to keep the good ones. A professional trainer of hunt horses is a good way to go because their future sales/turnover is dependent on happy customers & that all important REPUTATION for their livelihood. They are also in touch with the real market. Private sellers will often have overinflated prices imho.
Overall, NOBODY ever gets outa a horse sale what they really put into it. Maybe those that turn them over quickly can. I have a greenie for sale that I’ve raised so can I recover all those feed bills/training/time/costs? Heck no! Not even close! Ain’t gonna happen!

I think the real problem is figuring out how to adjust pricing depending on location. I’ve seen proven hunters far cheaper outside my area.

And it also depends on the trainers reputation for producing quality horses. (note I wrote “quality” - not necessarily pedigree/papers.) And I mean quality horses for foxhunting.

Let’s say for example you’re looking at horses on one of these dream horse type sites.

Sometimes you’ll see that the owner has marked every category - including hunting. Well - that’s not helpful to a purchaser at all. Some folks think that a horse that will cross a creek is a potential foxhunter or eventer.

Ummm… no. A really good trainer might be able to take that horse and turn it into an eventer or foxhunter - but Joe average with a job, family, commute? Much harder. And it can take several seasons for a green horse to settle into his job - and those seasons can be miserable if you’re trying to learn the sport too.

And a proven first flight horse (a horse hunted for several seasons and is reliable, sound, etc) may fetch a different price if you’re in Virginia, versus a field hunter sold in… Oklahoma. For example.

My friend started my young horse - he takes in horses, trains 'em up a bit - and sells them as “fairly hunted” after they’ve been out a few times with different hunts. They are low priced animals - but may not prove to be reliable field hunters. They just show good potential - the buyer can finish the horse and that’s evident when he markets them. Beginners and novices generally don’t buy them.

Foxhunting has a lingo to it - when you’re looking at ads or talking with people - you may hear/read terms like “fairly hunted”. “Gentleman’s Hunter”. “Ladies Hunter”.

Those phrases, when uttered by really experienced foxhunters (I don’t claim to be one) can speak volumes to a purchaser. A horse that is fairly hunted is not proven or seasoned, and the price should reflect that. A ladies hunter is not a gentlemans hunter (though that doesn’t mean a woman can’t ride the horse and vice versa!!!) Just means the horse has certain qualities to it.

So you’re looking to buy a horse - but what you need to ask yourself is this:

What price do you put on your safety? If you’re a good enough rider to take a green horse and make a field hunter out of it - you can pretty much pick and choose any prospect pretty cheaply. Or even free.

If you’re a newer rider, and new to the sport, and you’ve got a job, family, commute, and want to enjoy and learn about the sport and minimize risk or the hijinks green horses get up to… consider an older solid horse and spend the extra money.

Honestly - it’s cheaper than a hospital bill.

How much to pay - my suggestion is to hook up with the most experienced, tough old foxhunter you can find - and have that person hold your wallet when you try out horses. Maybe take your trainer with you or show the ads to your trainer and see if the horse is a potential match in terms of skill level.

Don’t look at the purchase from purely a number’s perspective. What’s important is that the horse be suited to your skill level, and be able to perform the job safely.

If it’s a good match - you will find a partner that you would not part with for all the tea in China, and be well worth the money you spent on it - whether that is 4,300 or 15,000.

Have you joined FOL? That list allows advertising and you might see some really good horses for sale there - in your area. (I think)

Hope that helps.

[QUOTE=JSwan;4555415]
Hope that helps.[/QUOTE]

It helps a lot! Thanks, JSwan. But can I get you elaborate on the ad lingo in hunting? I understand “fairly hunted,” but just what is meant by “gentleman’s hunter” and “lady’s hunter”?

And what is FOL? Not “Friends of Liberia,” I’m guessing.

FOL

http://foxhunters.org/

cheers!

My rule of thumb

when selling is to try to at least double what I paid. That being said, I count my time as free and look at the money from a sale as sort of an investment I cashed. Funny enough, although I hunt constantly, I tend to sell to the sporthorse market. Making a field hunter properly takes FOREVER and then getting them past a vet once they are made is difficult since they have, by very definition of being made, some wear and tear on them.

When I hear the terms Ladies/Gentlemen’s hunter, this is what I envision: Ladies Hunter - a safe, sane, lighter weight (maybe a bit smaller than average) horse with impeccable manners who hunts/jumps on reasonable contact with a snaffle bit. Gentleman’s Hunter - also safe and sane, but probably a draft cross/Irish type with heavier bone and maybe a bigger body type. One who might be more bold and require more bit and more muscle from the rider. Just MY interpretation!

[QUOTE=Beverley;4554885]
I sure wouldn’t spend 5 figures for a horse marketed as first flight after 4 months of training. No way can one consider such a horse ‘made’ for hunting.

At that price, I’d expect a first fight horse to have at least a good solid season- 20 to 25 outings- under its belt. 2-3 seasons would be more reasonable for me, for that price.[/QUOTE]

I did not mean for anyone to infer that this were actual numbers, I was just throwing some numbers out there to show how price does not reflect profit, nor does it reflect actual time spent.

You can expand that to spending three seasons with a horse to determine it has no skill for jumping and is not a great horse and really only worth $3000, and lose money. Or you can spend the same timeframe making a first flight horse and at least break even.

How much a horse is worth from a buyers perspective is different - and what JSwan said. Depending on the area, interest in the sport (demand) compared to the type of horses available to fit that need (supply) will govern price. Liars and cheaters aside.

[QUOTE=WilfredLeblanc;4555137]
Actually, you’ve put my original question much more succinctly than I put it myself. Thanks.

I understand that from the standpoint of economics, the value of anything at a particular time is the highest amount someone is willing to pay for it at that time, but to leave the analysis at that is to say that any price is reasonable if some dope or spendthrift can be found to pay it. Depending on your premises, maybe that’s so, but I don’t share those premises. When you say,

I can’t help thinking the hypothetical trainer’s talent may lie more in spotting rubes than in training horses.

What I’m trying to ask about is when/how you can be sure that an asking price is ridiculously inflated, where the major price breaks are, in terms of age, skills, experience, etc. I realize there’s no Kelly Blue Book for hunt (or any other) horses, but is there something even remotely like that? Some laymen’s version of actuarial charts that equine insurance providers use, for instance?[/QUOTE]

Using that logic, you’d also come up with a scenario that the trainer’s time is worth X per hour or day or week, regardless of the result they produced. So let’s say they purchase a real dud for $10k, spend a year of diligent effort on it and put in say another $10k worth of training. Does that make the dud horse worth twenty grand? Of course not.

Equine insurers will insure a horse based on its purchase price in the absence of a performance record. Once the horse is out there competing - it doesn’t matter what the original purchase price was; the insurance is based on what the horse has achieved. If you can buy an OTTB and turn it into a winner at WEF, the insurance companies will insure it for six figures without batting an eye.

Horses, especially horses purchased by amateurs for recreation/sport are worth what those buyers are willing to pay; that doesn’t make the buyers rubes or spendthrifts or any other derogatory term. They are simply buyers who make a value judgement, usually based on how that horse compares to others they have seen with generally similar characteristics - that this particular horse is the most desirable available in their price range, and that is the one they write the check for.

Obviously the value of a horse depends to some extent on the audience making that assessment. An amateur like me may place a high value on a kind, easygoing horse with a cheerful temperment and enough scope and athleticism to get me out of trouble if I miss a bit at a bigger jump or going through challenging country or whatever. A pro who can spot that nice temperment and good athletic ability and who can develop the horse’s rideability to make it suitable and pleasant for me to ride after a few months of training is entitled to charge a premium for that, in most markets, even if the “profit” they make on the deal seems excessive in terms of an hourly rate.

They are taking on the risk of buying the horse, making it up, and then marketing it - all uncertain propositions when you are talking about a living, breathing being that can hurt itself stepping out of the stall in the morning. Profit is the reward for taking on that risk.

My point, I guess, is that the WORTH of a horse may have little to nothing to do with its original purchase price. It has everything to do with the suitabiity and desireability of that horse to the target audience.

Are there “blue book” values for horses? No - but there is a market and those who are buying are well advised to know, generally, what the range is in their area is for the type of animal they are looking for.

I have hunters and jumpers, not hunt horses, but the market forces are the same. MOST horses in that market are sold to children and working adults - not professionals. There is generally a significant premium placed on temperment and a horse that can perform well with a less than perfect ride. The horse generally does NOT need unlimited scope or the type of athletic ability that a professional would require for say, a Grand Prix jumper (and who might sacrifice a bit of temperment and rideability to get the spectacular scope and talent for the big sticks.) The horse that is worth six figures as a top amateur hunter isn’t worth half that to a pro - because those two buyers are seeking entirely different “products.” The animal is just better suited to one job or the other… and is marketed and priced accordingly.

I kinda thought that’s what you meant, just didn’t want anyone to think that a four month turnaround for a made hunter was the norm! I suppose it illustrates that those who do take on prospects for the long haul of ‘making’ bona fide field hunters have slim to none profit margins for the most part. Of course, they have the use of the horse for hunting, so that’s worth ‘something’ to them- but not bottom line dollars and cents.

I do know folks, good old fashioned horse dealers if you will, who ‘can’ find that underpriced diamond standing in a field and after a few months’ work, market it for a decent profit margin as a ‘prospective’ this or ‘green’ that. In turn one expects the next buyer would put more spit and polish on and get more markup.

As has been noted, local and regional markets for different types of horses vary wildly. Here in Utah, you have a very few that will pay ridiculous bucks for dressage horses, maybe a few who will do likewise for a decent show hunter (if they have the time & inclinated to go to California and do rated shows)- otherwise, top dollar around here is rarely above 4 figures, and mainly for good roping and reining horses. Though just now the market is really, really soft, friends just bought a very nice 2 yo qh at a sale for peanuts- and winning reining horses at that sale went for $5k where normally $12k to $15k would be more like it.

Otherwise- most folks in Utah think anything over $1500 is an outrageous price for a ‘pleasure’ horse. Even one that will routinely save your life.

I would also add in addition to crosscreek’s explanation to the terms, that a ‘Ladies Hunter’ may require a lighter hand, softer touch, softer ride, etc. It may be the type of horse that will buck if you land hard after a jump or will not accept a harsh punishment for anything. Could be a hotter type of horse with more attitute.

A ‘Gentleman’s Hunter’ may be a stronger horse, or just bigger. It may be a more accepting of punishment, bumps, pulls or yanks. Likely more accepting of a heavier rider who gets off balance. Less responsive to sublte aids, might require a more cut and dry ride, simple instructions, a ‘work horse mentality’ that might not be pretty but gets the job done.

While Ladies and Gentleman’s Hunters can be a good thing, they can also be used to describe the faults in a horse, or the areas that could cause trouble for some riders. There are always two sides to everything…

As for selling horses, I do try to factor in the time I have spent, but I also agree that in terms of flipping horses for profit, it is less about the time put into the horse as it is the ability to find a diamond in the rough, great potential for dirt cheap, and to be able to sell it on the other side. So much comes down to contacts, both for buying a cheap horse and for selling a nice horse with little to no history and exposure. The work inbetween isn’t wasn’t going to make you the profit in the end. And the key with flips is to keep the horse for as little time as possible. Also knowing what type of horse to buy to minimize your upkeep is important, you don’t want to be spending money on feed, expensive farrier or vet visits, new tack etc etc. The ideal flip is one that can live outdoors with no shoes, eat next to nothing, wear all the stuff you already own and is easy to train and ride so it doesn’t hurt you. It also shouldn’t be anything risky like a blemished horse, a chestnut mare, funny or really loud markings, or a horse with a history of bad behaviour that other people are going to know about. You want a horse with a clean slate and one that fits in with any crowd.

Some of the best advice I have ever gotten is to never spend more on a horse than you are able to loose. You never know what you are going to get and how it will turn out, and since most pros don’t have money to burn, make sure that however much you put in is money that won’t cripple you if you loose. If the horse comes up lame, colics and dies, proves unsellable, you want to be able to cut your losses and run without going bankrupt. This also applies to your own personal horses, but more so to flipping horses I’d say.