Well, I wouldn’t say I considered it nefarious. And it’s a fair point to qualify that with “some horses just are naturally this way.”
But I would also argue that “the same expression” is not necessarily the same thing as “the same horse.”
We talk about horses being the same away as they are at home, etc. etc. You know what you’re getting every time he walks off the trailer.
Sure, absolutely. Fair enough.
But then we also talk about automatons being rewarded and others being penalized when a horse “expresses” himself.
When there’s no nuance or context built in, describing this as the horse’s natural character, it’s reasonable to blink at that description in a sales ad, especially when the current discussion centers on the apparent rampant use of meds and other, well, nefarious, means of achieving “the same expression” for competitive purposes.
And ETA’ing for emphasis, when we are also pointing to a culture and a judging standard that places a premium on horses whose expressions are “always the same,” it is indeed fair to blink, when you think about the myriad ways, common ways you can describe horses that are just plain, rock steady good eggs. My point being, this standard clearly isn’t going anywhere any time soon.
I like to think I’ve seen more than my share of sales ads and social posts (starting with buying a horse via Chronicle classified ad way back in the late 80s). But this was the first time I had seen that particular turn of phrase. But maybe I’m just still catching up. I certainly haven’t seen “loads, clips, and hacks” in years and remain delighted by “has a sense of humor.” 
**I keep editing this because I’m work, lol, and keep being interrupted by work things, so I’m not thinking or writing particularly ‘organized.’ Sorry,
and so does the FEI.
