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Discounts for Safety Awareness Week on Now, September 19-26, 2022

I just got this email. I’m guessing it’s an offshoot of Helmet Awareness Day from previous years, although I don’t know that for a fact, or if other tack shops are involved.

Edited to add: Smartpak and others are also participating in it.

Here is part of the email from Dover:

CELEBRATE SAFETY AWARENESS WEEK
UP TO 30% OFF
TOP HELMET BRANDS!"
@ OVER WTIPPERARY D ONE’t O Samshield KN/K IRH
FREE
Helmet Bag
AND MORE - OVER 150
HELMET STYLES
PLUS ALL HELMETS SHIP FREE!

PLUS, 20% OFF SELECT
PROTECTIVE VESTS!
Keep your upper body covered to support your ambition in the saddle.

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Riding Warehouse is in on it too, but I was disappointed that their top picks only included one MIPS option. Missed opportunity to educate!

Ride Equisafe is also having great discounts on their stuff!!!

I’ve gotten several emails so it must be widespread.