Thanks for your feedback! What would encourage you to buy equestrian clothes? Affordable prices? Better fit or colors?
Probably just something more practical. A good barn jacket that you can ride in, stash treats in pockets, carry a cell phone, etc… That would be good. I had a light jacket like that years ago and it was great. Gathered at the waist, but long enough to cover the seat a bit if it rained lightly. Decent prices are appreciated. Trail riders like practical things.
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That’s super helpful! What would you pay for the perfect barn jacket?
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OK, I asked because you named ‘Asian’ as an alternative to ‘minority’. You might start with minority business statistics from the Department of Labor or SBA in the US. Also apparel and equine industry associations.
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I guess it depends on the material, if it’s waterproof… I don’t know. What do others think?
I live in the PNW and nothing will keep you truly dry in winter.
I ride English so I buy breeches and boots. But everything else is from outdoor or athletic or general wear: polo shirts, hoodies, long underwear, socks, sweaters, parkas, rain coats, winter gloves, etc. Cheaper, better colors, better selection, better size range and better quality than equestrian branded gear.
I do have two riding raincoats. I have an Outback Outfitters long slicker in “goretex” type nylon that rolls into its own little backpack. About $100 CAN ten years ago and worth every penny. More recently I got the Asmar flared waterproof seam taped riding coat, at 30% off on sale, still a splurge. It’s also great but half an inch too short, so my knees get wet.
As an adult woman, I am super picky about fit in breeches and tops, and I tend to keep them forever, so I am nobody’s target market.
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similar to Scribbler here - “equestrian” clothing is limited to breeches, boots and show coats, all of which I tend to keep for years (still wearing my pre high tech show coats from 20 years ago) and again anything else I find better selection and price from outdoors wear/work wear lines.
For barn coats I have an outback oilskin, an heated work wear jacket and work wear parka, average cost $200 cnd and I expect they are all good for quite a few more years. They are all comfortable to work in, well made, durable and appropriate to various seasons weather. If you produce something similar I would pay in the same range, but I won’t pay more for it being “equestrian” and I hate clothing with brand names plastered all over them (ie Asmar shirts). I will pay a small premium to support a local small business vs buying online from a chain if they provide good service and support their local equine community.
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I too avoid both logos and wierd slogans on tops, basically anything printed. I have bypassed equestrian themed tops in suitable colors and sizes, because of prominent logos. I also avoid them on breeches.
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Thanks! I found another Asian-owned equestrian business so the press release for the company cannot claim to be the first Asian-owned equestrian clothing line.
Interesting! I find that waterproof jackets are not as breathable.
Thanks! Such helpful feedback! I am in the same boat. I find the fit, colors, and styles for Nike and Under Armour to be better than 99% of the equestrian apparel available. However, I am a proud rider and want to wear equestrian clothing. This is why I ventured to create my own line of affordable equestrian clothing that I want to wear.
Can you share a picture of the items you mentioned? I’d love to see if we can add something similar to my equestrian clothing line!
This is really helpful feedback! We are trying to balance brand awareness and logo size. Would you still buy an equestrian shirt with a logo if it was more affordable than current equestrian brands?
sorry no pics - standard austrailian outback hip length oilskin jacket and the other two are hi vis jackets designed for outdoor jobs like construction work, if you can source them in smaller sizes for petite woman you may have a niche.
I’m not really anyone’s target market for consumer goods.
But I wouldn’t buy an equestrian shirt with or without a logo unless it was as affordable as my non equestrian gear.
I ride every day, it takes a while to make up a load of laundry, I air dry my tops. So I like to have about 2 weeks worth of underwear, and seasonal socks and tops. I’m in Canada, everything is crazy expensive here, the sales in equestrian gear are not great, and we can’t order from a lot of American retailers. Kerrit’s Icefil are about $85 and those really cute European tech shirts are over $100.
In my climate cotton polos in summer are great so I have a whole wardrobe of them from the discounter (part of Marshall’s empire), mostly Ralph Lauren and Hilfiger, mostly $20, some others for $5 or $10. They are good colors, discrete logo, fit well, and have lasted me ten years and going. I don’t think anyone could manufacture at this quality for $19.99 CAN retail 
Maybe if I was a kid in riding lessons once a week with a family wash to toss my gear into, I’d go for one fancy shirt. But if I can get 5 or more shirts for the price of one, and I need quantity, I’m not buying equestrian gear for my daily riding and barn chore tops.
I do buy breeches and boots. I have 7 pairs of summer breeches, but two pair are aging out with fading and puckering after 5 years of heavy use.
I am an adult with decent disposable income but I’m also running a truck as a second vehicle, a trailer, and currently looking after two horses.
But again I am not your target market really.
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Thank you for the amazing feedback! I may have additional questions.
Oooh, wouldn’t it be nice to have breeches (or as the non-rider that I am now, “barn pants”) that looked as new as the day you bought them? I found that my breeches used to always shrink upwards and then they’d fade and pucker to boot, too.
Something with a stretch waistband. And pockets.
