TLDR: I’d love some ideas on easing the transition on existing boarders when we take over the place in a month.
We have a different vision for the property than the current owners, both with respect to care and use of the facility. It’s currently kind of a “partial care/casual” place, and our vision is a “full care/show barn” type of facility. There’s a lot of work that needs to be done to move it from point A to point B but the care changes alone will significantly impact costs, which are relatively low at the moment because of the way it’s currently being managed. I do have some indication that the boarders are interested in updates, but that’s hearsay.
As I’m writing up rules, rate sheets, etc. I’m thinking about the existing boarders and how they may feel when they discover that everything is changing. A certain amount of ripping off of the band-aid is probably warranted, but I also don’t want people to not feel welcome. Financially, it’s fine if they all go, but I want to manage the PR aspect well (I’m in marketing, what can I say).
I was thinking of giving them some time (3 months?) either grandfathered in or at a slight board increase before things would change significantly, but making it clear what board would be “finally” and what was included in that. That way they would have time to find another place to board if they hated the new rules. I’m planning on having the contract, rate sheet, rules, etc. all ready to go so that they can review everything, plus a nice intro & welcome letter from us explaining the vision. I’m also planning on hosting a “meet the new people” party (COVID rules permitting) so that they have a chance to get to know us.
What am I missing?