Equestrian is the Laughing Stock @ NBC

[QUOTE=grayarabs;3444285]
Other thoughts: next O’s in London, right? A more horsey country - perhaps that will help - who knows.
Regarding watching NBC - I don’t have a great understanding of this - but I tune in evenings when the coverage starts. Last night started with beach volleyball - I did not watch - but left the TV on that channel - and went to do something else - coming back to see if anything interesting on. Do the networks consider that I am watching beach volleyball - for ratings - I mean how do they know? Stupid question I am sure - but by dint of my TV on that station am I supporting coverage of beach volleyball? If yes - would it not be better to change channels during things like BV - so ratings would not be so high?
I mean - I just moaned when I continued to see BV - muted the sound - finally did a crossword puzzle on the couch - looking up to see when swimming or gymnastics was going to start.[/QUOTE]

Unless you are a ratings household, what you watch does not matter. Ratings households are paid a certain amount of money and given a special box with buttons to push. This is how TV ratings happen. So do whatever you want with your TV.
http://wiki.answers.com/Q/How_are_the_Nielsen_Ratings_determined

Online may be different - while I have not found ‘proof’, I have a sneaking suspicion that the zip code and provider information you are asked for will track who watches what where. The internet has made this easier than trying to track what people watch on TV. You can monitor how many ‘hits’ different links get. So write nice letters and click on everything horsey on nbcolympics.com.

But you can do that now, it’s all online. They have shown every minute of equestrian sports so far, and lots of other minority interest sports besides, and it’s all FREE, not like before when you had to pay.
That’s where the future of things like this is going, live streaming, and the quality is getting better and better. There’s going to be a blurring of lines between TVs and computers over the next decade.
ESPN just showed every game of the Euro Championships (soccer) last month online. I could pop out my laptop in a coffee shoe and watch Spain play Russia, in either English or Spanish, or I could comeback and watch the replay if I got busy. The quality was excellent, and I imagine it will only get better.
I now some people are married to TVs, and don’t like watching on a monitor. To me it’s the same difference, probably because I’ve never owned a large TV.

The 2008 live feed for equestrian is definitely reminiscent of the RWB channels in 1992 in terms of coverage of horses competing. I recall less of people finishing the xc course and more of horses galloping around the xc course. There were also live(?) commentators and other cool stuff – anyone else remember the lengthly interview with George Morris?

Our family ended up watching the RWB channels even for non-equestrian sports, such as gymnastics, b/c the commentators were a bit more balanced and you got to see people from a variety of countries.

[QUOTE=Ajierene;3444302]
The internet has made this easier than trying to track what people watch on TV. You can monitor how many ‘hits’ different links get. So write nice letters and click on everything horsey on nbcolympics.com.[/QUOTE]

Even better, click through on the ads on the equestrian pages. Lots of times!

Shop Target! :wink:

[QUOTE=Eventer55;3443853]
snip Personally, I did write NBC and thanked them, but I doubt they will bother with the emails.[/QUOTE]

Actually, I sent an email to:

Olympics.comFeedback@nbcuni.com

after the first day of 3-day dressage to thank them for the live-stream and replay coverage - and I got an email back :eek: saying thanks and enjoy the coverage! I was impressed that someone had bothered to read my email, let alone reply. So, definitely, write & say “equestrian” over and over. Someone somewhere is paying attention. (Don’t know whether that someone has any influence on programming, but you never know!)

[QUOTE=Lost In Space;3441697]
It’s great so many of you can get the live feed but for those of us with Mac’s we aren’t able to. Don’t you think someone like NBC could figure out how to make it available for Mac users too. I would love to watch the live feed. I watched the Oxygen channel, I also video taped it, saw only 2 horses go. I might have missed others since I was switching channels. How long was the Equestrian on?[/QUOTE]
I’m able to get it. I watched the eventing show jumping live on my Macbook Pro.

Here are some figures you can use for ammunition in your letters:

These figures come from the American Horse Council, "The Economic Impact of the Horse Industry on the United States - 2005

Highlights of the national study include:

There are 9.2 million horses in the United States.

4.6 million Americans are involved in the industry as horse owners, service providers, employees and volunteers. Tens of millions more participate as spectators.

2 million people own horses.

The horse industry has a direct economic effect on the U.S.of $39 billion annually.

The industry has a $102 billion impact on the U.S.economy when the multiplier effect of spending by industry suppliers and employees is taken into account. Including off-site spending of spectators would result in an even higher figure.

The industry directly provides 460,000 full-time equivalent (FTE) jobs.

Spending by suppliers and employees generates additional jobs for a total employment impact of 1.4 million FTE jobs.

The horse industry pays $1.9 billion in taxes to all levels of government.

Approximately 34% of horse owners have a household income of less than $50,000 and 28% have an annual income of over $100,000. 46% of horse owners have an income of between $25,000 to $75,000.

Over 70% of horse owners live in communities of 50,000 or less.

There are horses in every state. Forty-five states have at least 20,000 horses each.

Numbers of Horses
The study concludes that there are 9.2 million horses in the U.S., including horses used for racing, showing, competition, sport, breeding, recreation and work. This includes horses used both commercially and for pleasure.

Specifically, the number of horses by activity is:

Racing - 844,531
Showing - 2,718,954
Recreation - 3,906,923
Other - 1,752,439
Total - 9,222,847

“Other” activities include farm and ranch work, rodeo, carriage horses, polo, police work, informal competitions, etc.

Participation
4.6 million people are involved in the horse industry in some way, either as owners, employees, service providers or volunteers. This includes 2 million horse owners, of which 238,000 are involved in breeding, 481,000 in competing, 1.1 million involved in other activities, 119,000 service providers and 702,000 employees, full- and part-time and 2 million family members and volunteers. That means that 1 out of every 63 Americans is involved with horses.

The Size and Impact of the Industry

Gross Domestic Product
The study documents the economic impact of the industry in terms of jobs and contribution to the Gross Domestic Product (GDP).

The study’s results show that the industry directly produces goods and services of $38.8 billion and has a total impact of $101.5 billion on U.S. GDP.

It is strong in each activity with racing, showing and recreation each contributing between $10.5 and $12 billion to the total value of goods and services produced by the industry.

Specifically, the GDP effect for each (in billions of dollars) is [first number is the direct effect, second number is the total effect]:

Racing 10.6/26.1
Showing 10.8/28.7
Recreation 11.8/31.9
Other 5.5/14.6

Total 38.8101.58

Employment
The industry employs 701,946 people directly. Some are part-time employees and some are seasonal so this equates to 453,612 full-time equivalent jobs.

The industry supports a total of over 1.4 million FTE jobs across the U.S. as follows [again first number is direct effect, second is total effect]:

Racing 146,625/383,826
Showing 99,051/380,416
Recreation 128,324/435,082
Other 79,612/212,010
Total 453,612/1,411,333

Taxes
The industry pays a total of $1.9 billion in taxes to federal, state and local governments as follows (in millions of dollars):
Federal - $588
State - $1,017
Local - $275

The Diversity of the Industry
The results of the study show that the horse business is a highly diverse industry that supports a wide variety of activities in all regions of the country. It combines the primarily rural activities of breeding, training, maintaining and riding horses with the more urban activities of operating racetracks, off-track betting parlors, horse shows and public sales.

Income Levels
The study dispels the misperception that the horse industry is an activity only for wealthy individuals. In fact, the horse industry is a diverse activity with stakeholders including recreational and show horse riders, and moderate-income track, show and stable employees and volunteers.

Approximately 34% of horse owners have a household income of less than $50,000 and 28% have an annual income of over $100,000. 46% of horse owners have an income of between $25,000 to $75,000.

Community Size
Over 70% of horse owners live in communities of 50,000 or less.

Of course, this is for ALL horses. The demographics of those involved in the Olympic sports is on a much higher end.

On Oxygen Wednesday, for the first time, they showed a horse related ad. It was from Purina for their feeds. I was stunned.

How many other folks noticed that?

I forgot to record yesterday’s dressage, but did the Purina ad show up there?

Shouldn’t we also write Purina and thank them for their support?

They’ve been showing that Purina ad throughout their whole equestrian coverage. I’ve seen it at least 3 times each night.

However, that’s another big point. Adverstising isn’t wanting to buy slots during an event people aren’t watching. We need to get our horse advertisers to buy commercial time for those events and that would be a huge help.

Think about when they air the Rolex. Yes, Rolex is Rolex but they air their horsie version of their commercials a million times during the coverage. If we could get more companies to buy commercial time for equestrian coverage that’d be a huge push since that’s the income needed pay for the airtime.

It is amazing that we are able to watch the live stream (a live stream with excellent production value, no less) for free. Makes me happy.

I have to say I for one have watched more Oxygen channel then I ever have this week.

I also agree, it is about getting on the radar to what we equestrians are watching.

I would love to see the coverage of events on at 8:30pm, that way I am done with the barn and I am at home I can actually watch.

[QUOTE=shawneeAcres;3442517]
I am totally unable to watch the live feeds!! I have a PC (not MAC) and downloaded Silverlight (or what the heck ever it is called!) and NOTHING! I have watched live feeds from Upperville, from AQHA Youth world shows as well as numerous other shows with NO PROBLEMS (and no “Silverlight” needed either) and am pretty ticked off about it![/QUOTE]

Silverlight is Microsoft’s competition to Adobe’s Flash Player…since Microsoft owns NBC too, requiring Silverlight is just one more way that they are monopolizing the coverage. You can watch all the other videos on the internet because those run off of Flash.

WARNING… A VENT …

Excuse me… but WTF?

189 hours straight of BEACH VOLLEYBALL?

In addition to equestrian, aren’t there 299 OTHER sports in this Olympics? This seems very insulting to the other venues and their respective athletes … they are there giving their best and can’t get shown against … beach volleyball?

What about showing highlights of it ALL … archery, shooting, martial arts, etc.?

So, is it now that who NBC decides who gets to be a star? Who gets the most post-Olympic endorsements? Doesn’t the gold medal winner for archery (or equestrian) ALSO get to be on a cereal box? I guess not, not if NBC chooses instead to ignore some sports entirely whilst spending copious broadcast minutes talking about someone’s tennis shoes and specialty swimwear …

Thanks for letting me vent …

Magnum

[QUOTE=greeneyes86;3446216]
Silverlight is Microsoft’s competition to Adobe’s Flash Player…since Microsoft owns NBC too, requiring Silverlight is just one more way that they are monopolizing the coverage. You can watch all the other videos on the internet because those run off of Flash.[/QUOTE]

Actually Microsoft and NBC parted ways on MSNBC a few years back. They now control less than a fifth of the ownership of the joint network though they are largely responsible for the online portal. Having used both Flash and Silverlight, I think Silverlight is definitely the better package since it is not only easy to integrate but the quality is there as well.

agreed

what’s dominated the coverage women’s beach volleybal and women’s gymnastics.

I’m sure just about every sport would die to be aired on NBC and in prime time no less.

Physically it cannot be done so indeed choices are made. I’m certain the popularity of a sport dictates where it “ranks” in programming planning decisions as do the chances of the sport winning the gold/silver/bronze, and then if the sport has any popular stars who are a draw themselves. Example with the latter - Jenny Finch of the US Women’s Softball.

The “NBC Channel” (for lack of a better descriptive) always will show the uber popular sports of swimming and gymnastics. Everything else just has to find a place in the pecking order.

Let’s look at the facts …

#1 Equestrian sports are mostly female in participation and interest. I’m a guy who rides and who competes and cannot change the fact it’s never going to become a big male draw for viewership in my life. #2 The US teams and individuals, with all due respect, were not entering these games with credible expectations of any gold.

So you have the Oxygen Network that NBC far overpaid for and has been a financial mess to date. It is a female channel that tried to knock off Lifetime and they thought by inking a key deal with Oprah to air “after the show” exclusives of what was discussed on the show but left out of the 1-hour syndicated package would do the trick. It didn’t

Anyhow, NBC owns it and likely said it was a perfect math - hours and hours of competition suited for a cable channel. Does that ignore the fact that Oxygen is seen in a fraction of American homes then that of USA Network? Or smaller then MSNBC, CNBC, Bravo, Telemundo … etc?

That said - if the US suddenly was in line for a gold medal - as David O’Connor was for individual, then NBC would do the same thing they did then: they’d move the medal round coverage onto NBC proper. If the teams are vying for 8th place? Then it will remain in the tv equivalent of Siberia.

As for Womens volleyball that has seen a big upswing in the audience size at EVP tour events and tv coverage long before the Olympics. Sex does sell, quasi-lipstick lesbian suggestions (yea, I know that’s unPC, deal with it) brings in a huge male audience, and the US has seemingly always had a thing for California beach sports … I don’t get it as they aren’t that cute, I get tired of the black support device on that gal’s shoulder and frankly volleyball (to me) is at best a high school sport like backyard b-b-q badminton, table tennis, and croquet. However the latter isn’t an Olympic sport almost shockingly :wink:

There are justified reasons why gymnastics and volleyball have gotten the most coverage (along with Michael Phelps).

Go back and read the thread - it’s all in here :slight_smile:

Until Equestrian events can get the support of advertisers and more watchers what we have is better than nothing which is what has been more normal in many Olympics past.

Actions (aka money) speak to tv stations. Sitting here complaining about it isn’t going to get it done. Write your letters, get in front of the tv and or computer and seek advertisers willing to buy time during the airing of equestrian events.

[QUOTE=Drvmb1ggl3;3444305]
But you can do that now, it’s all online. They have shown every minute of equestrian sports so far, and lots of other minority interest sports besides, and it’s all FREE, not like before when you had to pay.
That’s where the future of things like this is going, live streaming, and the quality is getting better and better. There’s going to be a blurring of lines between TVs and computers over the next decade.
ESPN just showed every game of the Euro Championships (soccer) last month online. I could pop out my laptop in a coffee shoe and watch Spain play Russia, in either English or Spanish, or I could comeback and watch the replay if I got busy. The quality was excellent, and I imagine it will only get better.
I now some people are married to TVs, and don’t like watching on a monitor. To me it’s the same difference, probably because I’ve never owned a large TV.[/QUOTE]

I couldn’t agree more … I think the live streaming is amazing, the quality is great and it is wonderful to be able to go back and watch repeats as well. All without commercials! I prefer this to having it on NBC itself. And I’m watching it on my Mac without any problems.

Count me as one who will be sending NBC a big thank you.

Hey. It’s not like they’re charging for Silverlight. Or the live stream.

Make nice. Say thanks.