I think that during the Beijing Olympics some of us COTHers discussed trying to get NBC to show more equestrian competitions during the next Olympics (the ones that are now just about to end).
I wonder what happened to that idea? I wonder if the USET, USEF, USDF, et al., could have any influence on NBC. Maybe NBC is like NPR–they show only what the people who give them money want to see.
I don’t know. I just know that I just watched a “look back” montage of clips from these Olympics and they showed just one equestrian pair. They were from the British team, and I was glad to see them. But it’s like NBC has some sort of mission to basically ignore the fact that equestrians and their horses are members of Olympic teams of many countries.
I just wish there were something we could do to change that.
I never see commercials for Dover, SmartPack, Kerrits, or any other “horsey” companies on TV, so maybe they aren’t interested in buying commercial time during the Olympic Games. Maybe they can’t afford to compete with Coca-Cola and Budweiser (and I didn’t see any Clydesdales in any of the Bud commercials during these Games).
I know that money talks. But I do not like the way the Olympics has become so much about money. And it has. It’s pretty obvious.
Well, a lot of horse people have money. A lot of horse people drink beer, and Cokes, and eat at McD’s, and maybe we could have more influence than we think, regardless of how much money we have (or don’t have).
I just think that if we reallly want to see equestrian events in the Olympics, not just on cable/satellite channels you have to pay for, or Internet feeds you have to subscribe to, or DVDs you have to order after the Games, we are really going to have to organize and figure out some way to get our voices heard. I think we are going to have to find ways to get more interest in our sports, more people participating, and then get them to speak with us.
A friend mentioned to me the other day that more than 4 years ago there was talk of reining becoming an Olympic sport soon.
It isn’t yet.
I think if we are going to get our teams watched and known, we are going to have to do some teamwork.
There. Gauntlet thrown. Anyone game?