So, I guess I’m kind of what you’re talking about… I consider myself more of a ‘hobby breeder’ than a capital B ‘breeder’. Not to be confused with backyard breeder, which has negative connotations, I think, regarding quality.
I wanted to breed for a few reasons: I grew up at a barn that bred welsh ponies, and I always loved working with the young ones. I also have expensive taste, and can’t afford a 4 or 5yo of the quality I want. So I always wanted to ‘make my own’ as it were, but while boarding, it just wasn’t financially logical. When we bought our forever farm, breeding became possible. I had 2x foals in 2016, 1x in 2017. I tried once for 2018, but the mare didn’t take, and then twice for 2019 but neither mare took. I’m expecting one next spring. And will breed that mare again, and perhaps one more. So between 0-2 foals/year.
I hate it when people breed a mediocre mare to a stallion-of-the-month. For me, I think the mare needs to be a proven competitor herself, and her bloodlines, conformation, temperament, and talent are all paramount. I was lucky that my two performance hunters already had those traits. So when I decided to breed, I already had quality, though maiden, broodmares available to me. Subsequent horse purchases have all been selected for those criteria, since now I know I want to keep doing this. --therefore, even if a new horse is young, green, etc, I’ve researched her bloodlines and evaluated her conformation and athleticism before purchasing her, with a specific eye towards being a broodmare after her performance career.
I guess I’m a commercial breeder ‘failure’ since I haven’t sold anyone yet. From my first crop, one had a very rough start, necessitating several weeks in the ICU and lots and lots of special care following. I don’t think we can ever sell her now. The other is the only foal from my amazing, retired AO heart-horse. Despite 4 years of trying, that colt is the only one we got. So he’s a keeper. The now 2017 colt will get started undersaddle the fall of his 3yo year, and then marketed. The one I’m expecting next year will likely be listed for sale as a foal/weanling. If it doesn’t sell, I’ll likely keep till it’s 4 and started, and market it then. Next spring I’m breeding one mare to a stallion I’ve loved for several years now, so that result, assuming all goes well, will be a keeper. Everything I’m breeding is something I’d want for myself (AO hunters, but ammie friendly and easy enough to start myself and keep at home) While that is theoretically something most buyers want, and therefore marketable, it also makes it harder to think about selling them. I also don’t have great connections, so I’m using stallions well known for get performing successfully at the upper levels. I know I need enough name-recognition to compensate for the fact that my farm has none.
So, I have a wonderful coach who is fairly well connected, and I’m hoping she’ll put the word out when one of mine comes on the market. The farms who stand the stallions I’ve used, all have a page for offspring for sale by clients, and I’ll use those too. The AHS (the registry my foals are registered with) has classifieds as well. I think today, ads need to be very professional looking to attract buyers, especially if you’re not a big-name-breeding farm. So to appeal to buyers, I’ll make sure my horses are professionally photographed, impeccably turned out, and shown at all three gaits at liberty, as well as demonstrate what level of training/handling they have, in their ads. Other than that, I don’t know what works best–I’ll have to see.
I would think a niche or rare breed might have more success, since buyers will be expecting to buy from far away, and there aren’t a lot of places where they can go that have lots of choices. I think ANY and EVERY foal should be registered, and not some sort of boutique crossbred, but an established breed, with known standards. Obviously, breeding for soundness and athleticism should be every breeder’s goal, prioritized over color or hair. Sadly, that’s not the case.