From that article:
“However, the startling reality is that the majority of Australians wouldn’t know that Winx is a horse…”
Although I believe her point about the importance of reaching young people, I find that particular statement hard to believe. I was in Sydney last October and there were hundreds of posters all over the city about the Melbourne Cup and lots of press about Winx. There were also large billboards and ads on T.V. (about the Melbourne Cup) and there were lots of articles and photos of Winx in the newspaper. In addition, the sports section of the T.V. news shows discuss horse racing daily. I was surprised and impressed at how well advertised horse racing is, and especially the promotion of the Melbourne Cup.
The posters were beautiful. It seemed like every restaurant had it’s own designed poster custom tailored to promote special Melbourne Cup menus and events (such as race-day brunches) and all of them were really attractive.