I’ve been spending the last month or so looking to buy a younger horse to bring along and some of the ads I’ve seen are just driving me crazy! I think I’ve seen just about everything at this point but I could be wrong…
- Awkward head shot of the horse, either making it look deranged or gigantic
- “Conformation” shots of the horse eating grass while the photo is tilted
- More “Conformation” shots of the horse with tack on
- Multiple children sitting on the horse bareback in a halter to show how “safe” said horse is
- Horse being listed as jumping 3’0+ but only showing pictures and video where it’s doing 2’3-2’6
- Lots of people seem to be getting rid of their older 25+ horses
- Not listing the price, but then once they do it’s not even over 15k? (I just don’t really “get” the whole not listing the price thing)
- Having just a text ad and then when I’ve emailed for a photo or video, I either never get a response or they just talk some more about the horse and never address the lack of photo (Do they even want to sell the horse? Are they even selling a horse? Do they even OWN a horse? Do they just want someone to talk to??)
I’m sure I’m missing plenty but I’ll add them as they come back to me…
So I guess what I’m wondering is what your horse ad pet peeves are and what are some gems you’ve seen? On the flip side of that, what specifically do you LIKE seeing in an ad?