We have had both school teams and a farm IEA team at my farm. My experience was mixed. From a business perspective, the IEA is a big cash cow for a lesson program. When we hosted a school team, we had a nice big group of great riding kids come for lessons. Instead of adding a student here and there, you get a big group. Many of these riders rode at other local farms (even owning horses) and they were quite good. In our area, the farm can set whatever rules they wish in terms of lessons requirements, so we got a big influx of lessons into the Academy. We also hosted an IEA camp for these kids as well at the beginning of the year.
So yes, in terms of lesson business it was great. On the other hand, it puts a strain on your lesson horses. You need a certain type of horse. The team that we had needed solid 2’6" type machines for the advanced riders. I just didn’t have access to those types. Those horses are worth their weight in gold and I wasn’t comfortable with the number of miles it would put on them.
The other negative is that the schedule is tough when you already have a busy show schedule with owner clients. I didn’t make money taking these kids to the IEA shows because I was too busy with rated shows. I sent my assistant. I did not allow the team to take my lesson horses away to the shows unless they hosted. No way was I going to subject my lesson horses to that. My team (and many others in my area) rented horses.
Ultimately, I decided to focus my lesson program more on the beginner types and not try to field an IEA team. My lesson horses have what I think is a better schedule that way. They do some lunge line beginners, some walk trot lessons, a few crossrail, even fewer 2’ lessons and some hippo therapy.
I get a few of those phone calls from career once a weekers looking to “do more” and jump higher but I have a hard time providing horses for that. In my book, if you want to advance beyond the basic level, you need to have your own horse. I certainly didn’t have 3-5 of them for a big IEA team.
The IEA programs I hosted did not bring me the type of clients that I want. Ultimately, I want owners or leasers. The burden of trying to provide show quality horses for people that can’t afford more than a weekly riding lesson was too much for me.
So from my experience, it depends on what you want. If you want a big lesson program and you don’t like “owner” types, then yes, IEA is the way to go. If you’re hoping to graduate people from the lesson program into the owner program, it actually hurts your cause. Why buy the cow when you can get the milk for free? If you want to, you could stay very busy teaching people who never want to own a horse. They want to jump, show, the whole nine yards- all without committing to owning.