Leaving no stone unturned to sell my horse property...Can COTH help?!

I need some COTH wisdom. We are relocating from Connecticut to Chicago and will need to sell our current horse property (I’m consciously keeping the details vague to avoid making this an ad). Aside from the obvious COTH real estate classifieds and listing the property on the MLS with a qualified realtor what else can I do? Do people really buy off of Craig’s List? Equine Now? Are there awesome real estate resources to sell a horse property that I wouldn’t think of on my own?

I’m posting in the hunter/jumper forum because we are in a predominantly hunter/jumper area - 25 minutes from Old Salem Farm - and maybe there are local resources I’m missing? I would appreciate any ideas.

Are you on Facebook? Our state hunter jumper association has a FB page where one can advertise. I would try that.

We have 2 local horse classified newspapers that comes out monthly- Equine Exchange and Horse of DE Valley. Don’t you have The Yankee Peddler or something like that?
Hang up a nice ad at the local tack stores.

Try to go with a horse property savvy Realtor. I drive by a local farm that is for sale. I looked it up online. The ad is awful. So here is what not to do:

First pictures that come up on the listing are of the house from the back- not very pretty.

There is a small bank barn and there are trash cans scattered around.

One very artistic looking photo shows a rail of the split rail fence down- That would make me wonder about condition of fencing and see $$$ needed.

The verbage indicates riding ring and paddock- both singular.
The property actually has an indoor and outdoor riding ring. The indoor has stalls. There is no mention of the indoor. No mention of how many stalls in the main barn. No mention of how many stalls in the bank barn. Are there tack rooms? Wash stalls? Laundry facilities, observation lounge, bathrooms in the main barn? Who knows?
No mention of how much of the property is fenced for horses. No dimensions on the the indoor or outdoor rings or type of footing.
The property has way more than 1 paddock. There are multiple paddocks and a big pasture.
No pictures of the interior of the main barn or the indoor.

In person there is a tree down on the front fenceline that has been there a few months now. Great first impression. This was an A/AA circuit show barn.

In my area horse properties tend to list the horse amenities first in more detail and then the basics of the house unless it is a fabulous house that happens to have a small backyard set up for a couple of equines to live there. If it is a true farmette we all want the horse stuff first and in more detail. The house just is along for the ride and needs to be liveable. Okay, not quite.

I would really take the time to go over what the Realtor is going to put in the MLS listing regarding the barn, pastures, ring, fencing, tackroom, number/size of stalls, wash stall, run-in sheds, hay storage, fenced acreage. Think about the things that are important to you as a horse owner and list as much of that as you can and get good pictures of the barn/fields, ring etc…
Most Realtors want to focus on the house as that as what normally sells a property. For many horse people the horse amenities is what speaks to us.

If you want to see the farm listing I think is poor, let me know and I will PM you.

Good luck.

Sure wish I could help you with some great words of advice, but I spent 2 1/2 years trying to sell our horse farm here in the Seattle area so we could move to Raleigh, NC, and we never were able to do it (hence my signature!). It sure seemed like we tried everything and then some. But it also seems like the market is better now. Either way I wish the best of luck to you and hopefully you end up with some of the luck that evaded me and my farm!

Since your in CT, I would list it in any of the Race Track Publications For New York and New Jersey , Often you will find Race Horse Owners who would like a small farm to retire their former racehorses to have a couple Broodmares at.

PS: You also might try sending a sales brochure to some of the Big Equestrian Goods Suppliers in CT Like HORZE.COM , they are New to the Area ( 5 or so years ) and might like the idea of having a farm close to their American Head quarters in CT , especially since the owners have Horse Crazy Children. Ya never Know.

Check out Equine Homes Real Estate
www.equinehomes.com

I am trying to buy. In addition to what is mentioned, I also check horseclicks.com

PM me please sonnys mom! As you know… I’m SHOPPING. I am sure it’s way more than I want/need… but I am curious as to whether I’ve come across it

vxf111, I am pretty sure it is this one: http://www.realtor.com/realestateandhomes-detail/3049-Merlin-Rd_Chester-Springs_PA_19425_M47137-00111?row=11.

Nice place! But the listing agent needs to do their homework…

I agree , If I were selling a Horse Property I would certainly Highlight The Horse aspect of it…

Call Margie Esten at the Coldwell Banker office in Redding - she is one of the best realtors in the area and will do her best to get it sold!!

Oh well… that’s just several million outside my price range :wink: but I agree… lousy listing!

Thanks for all of the suggestions so far! I will use them all! We have a listing agent who will do anything we ask and I asked for a professional photographer, which I got. Unfortunately, this is the ugliest time of the year here so the photos are as good as they can be considering it’s winter :(.

PNWJumper - Ugh! We had good luck selling our last place, but this one is significantly more expensive and I think it might be a harder sell.

Vxf…why not buy my place ;)? Hehe

OP, I PMd you…but forgot to mention that some realtors prefer to provide their own pics - which is what sometimes causes the lack of focus on what we horsefolks deem far more important than the house and garden! :slight_smile:

You can still make it look good at the right time of day…a little snow on the ground… but I see you already have had a pro photog. Hopefully, it was someone who knows what horsefolks want.

[QUOTE=showidaho;7359463]
Thanks for all of the suggestions so far! I will use them all! We have a listing agent who will do anything we ask and I asked for a professional photographer, which I got. Unfortunately, this is the ugliest time of the year here so the photos are as good as they can be considering it’s winter :(.

PNWJumper - Ugh! We had good luck selling our last place, but this one is significantly more expensive and I think it might be a harder sell.

Vxf…why not buy my place ;)? Hehe[/QUOTE]

Geographic limitation :frowning: boo hoo!

[QUOTE=vxf111;7359476]
Geographic limitation :frowning: boo hoo![/QUOTE]

I know :no:. Bummer!

I just finished about a five year horse property hunt, and ended up buying way less land than I wanted with no barn and a house that needed a complete overhaul. We just finished our barn build and I could not be happier, but we have spent a small fortune trying to create what you probably already have. A good broker will get it sold by word of mouth, and if I were you I’d put up ads at all of the local stables. And yes, people do look on Craigslist… I looked everywhere!
Good luck :slight_smile:

I am also happy to look at the ad and tell you how it hits me, since I’ve been looking at plenty of them :wink:

[QUOTE=vxf111;7359577]
I am also happy to look at the ad and tell you how it hits me, since I’ve been looking at plenty of them ;)[/QUOTE]

Since you offered;)