We have 2 local horse classified newspapers that comes out monthly- Equine Exchange and Horse of DE Valley. Don’t you have The Yankee Peddler or something like that?
Hang up a nice ad at the local tack stores.
Try to go with a horse property savvy Realtor. I drive by a local farm that is for sale. I looked it up online. The ad is awful. So here is what not to do:
First pictures that come up on the listing are of the house from the back- not very pretty.
There is a small bank barn and there are trash cans scattered around.
One very artistic looking photo shows a rail of the split rail fence down- That would make me wonder about condition of fencing and see $$$ needed.
The verbage indicates riding ring and paddock- both singular.
The property actually has an indoor and outdoor riding ring. The indoor has stalls. There is no mention of the indoor. No mention of how many stalls in the main barn. No mention of how many stalls in the bank barn. Are there tack rooms? Wash stalls? Laundry facilities, observation lounge, bathrooms in the main barn? Who knows?
No mention of how much of the property is fenced for horses. No dimensions on the the indoor or outdoor rings or type of footing.
The property has way more than 1 paddock. There are multiple paddocks and a big pasture.
No pictures of the interior of the main barn or the indoor.
In person there is a tree down on the front fenceline that has been there a few months now. Great first impression. This was an A/AA circuit show barn.
In my area horse properties tend to list the horse amenities first in more detail and then the basics of the house unless it is a fabulous house that happens to have a small backyard set up for a couple of equines to live there. If it is a true farmette we all want the horse stuff first and in more detail. The house just is along for the ride and needs to be liveable. Okay, not quite.
I would really take the time to go over what the Realtor is going to put in the MLS listing regarding the barn, pastures, ring, fencing, tackroom, number/size of stalls, wash stall, run-in sheds, hay storage, fenced acreage. Think about the things that are important to you as a horse owner and list as much of that as you can and get good pictures of the barn/fields, ring etc…
Most Realtors want to focus on the house as that as what normally sells a property. For many horse people the horse amenities is what speaks to us.
If you want to see the farm listing I think is poor, let me know and I will PM you.
Good luck.