The problem is actually that there are some humans who can’t be trusted to act responsibly period. Not with horses, or children, or dogs, or -heck- other humans. For an industry, I think the best way to handle it is to be blunt and honest. Yes, KMP said some unfortunate things. No, ethical and responsible trainers do NOT beat or flip their horses. We, as an industry, are always learning better ways to train and interact w/ our beloved horses. But, these are 1200 lb+ animals who can literally kill us w/ a sudden move. Do they need to respect us? Yes. Sometimes they need a bit of a reminder and sometimes we, as puny humans, need to work a bit harder to get their attention.
We can’t help keyboard warriors except through a calm, clear consistent voice. Remember the Rich Strike fiasco. I thought the outrider did an extremely professional job. W/ those that said he shouldn’t have reacted the way he did, I’d say “come here, let this amped up, 3yr old colt bite you, and let’s see what you’d do”.
People are so divorced from working with large animals that they have NO idea the damage they can do - from cows to horses to -heck - bison at yellowstone. Or… back to jumping and riding… not listening can also be disastrous… and that listening piece - comes from effective, not abusive, training.