Marketing a Horse Internationally - Horse Classified Ads?

[TaliaCristianna]

I was wondering if anyone here can recommend any horse classified ad websites that are directed more towards an international audience? I.e. Europe, Canada and/or Australia?

I ask because the last filly I had for sale received a good number of inquiries from outside of the US. The international interest was more than double what I received domestically. (I actually ended up exporting her to a buyer in Germany.) As such, I thought I might try proactively marketing my new foals towards those audiences this time around.

Thank you for your input!

[Cartier]

We’ve sold to England and Australia from our website. The internet is global… i.e. we make and receive inquires from around the world. I really don’t think you have to specifically target a geographic location. Rather, you have to have a product that people will search for. If you build it, they will come

[imajacres]

also, it may be an idea to buy a few domains with the country that you are marketing to’s ending, as in .de, co.uk, etc? then it will show up more in their search engines and is not expensive to do

[siegi_b]

TaliaCristianna - you say that you received more inquiries from outside the US last time you advertised a horse… Maybe you should just do the same thing again??

Where did you advertise?

[TaliaCristianna]

[QUOTE=siegi b.;5665438]
TaliaCristianna - you say that you received more inquiries from outside the US last time you advertised a horse… Maybe you should just do the same thing again??

Where did you advertise?[/QUOTE]

I do believe the majority of the interest came from my own website. However I did have ads posted on various online forums as well though so a couple may have come from there too. (I should have been better about asking the inquirers how they found the ad but it slipped my mind. A mistake I won’t make again.)

I also posted on Equine.com, Dreamhorse and Warmbloods-for-sale but the responses I received from those ads were negligible at best. It wasn’t so much the number of inquiries but the quality… I.e. “Would you like to trade for my 35 year old Walkaloosa gelding? I’ll throw in a four hens, ten goats and a half-eaten granola bar.”

Or my favorite: “Is this horse still for sale? Oh she is! That’s wonderful! There is NO WAY I could afford her but I really like her.” (I received three emails from the same person saying that same exact thing each time.)

I’m just trying to think of ways to be a bit more proactive/effective this time around with the marketing based off of this past experience.

I realize that people from any country can search dreamhorse and equine.com but I do believe the vast majority of people that actually search those sites are from within the US.

[TaliaCristianna]

[QUOTE=imajacres;5664980]
also, it may be an idea to buy a few domains with the country that you are marketing to’s ending, as in .de, co.uk, etc? then it will show up more in their search engines and is not expensive to do[/QUOTE]

This is an excellent idea. Thank you!