To the extent that this is how people already well into traditional showing are hearing the UDJC message, you are right, they are not going to take kindly to the way it is being presented.
I have assumed that the message being given in a way that is so alienating to the traditional showers is a message in and of itself, that they are not the target audience.
But UDJC hasn’t said that directly. Other that being so openly and loudly disrespectful of these traditions is a message in and of itself. That the people invested in those traditions are hearing very clearly.
Which leaves the portion of the horse community that enjoys showing up to a point, but is frustrated and equally questioning of the traditional formats, as the audience most receptive to UDJC. UDJC seems to believe that there are far more of these riders than traditional showing knows or appreciates. They may be right – we’ll see.
I’ve assumed that this disrespect toward traditional showing was intentional on UDJC’s part. It’s hard to imagine anyone on a public platform would be so tone-deaf as not to realize how much this alienates those invested in traditional showing. But UDJC will have to speak for itself on what they actually intend.