[QUOTE=The Blonde & The Bay;8609271]
I’m a pony-loving entrepreneur. I’ve run a few successful jewelry brands from the ground up for a number of years and we’re looking to expand into different areas, ie things that I want to talk about all day. enter: ponies.
I know most of you will say to light my money on fire before opening a tack shop, but I’m going to steadfastly ignore you It’s already happening so don’t try to deter me!
Along the way I’ve taught myself coding, marketing and graphic design, so we’re developing an ecommerce shop. I know I can’t be SmartPak or Dover. I don’t intend to try! There are a few niche things (like fun colored Eskadron polo wraps, enough of the black and white) that I can never find in the US, even on the big sites or in the Wellington tack shops. I’m happy to have developed some relationships with the vendors to be able to offer those items that I have been personally searching for in one location.
I’m big on exemplary customer service, fast and cheap shipping and quality products so I’m hopeful that we’ll find a bit of a groove in the marketplace.
Why I’m here bugging you is twofold!
1) Naming is way way way harder than I thought.
What better place to enlist some horsey friends to help? It’s fun to doodle away names so maybe some of you will play hooky with me to help? I am a previous eventer and currently focusing on dressage so I’ll be offering mostly dressage gear.I’m fairly disappointed with my lack of creativity, blame it on the day job! Currently in the running:
- Atlantic Equestrian
- One Tempi Saddlery
- Centerline Style
- Never Enough Tack Co
- Topline Saddlery
Anyone have something cute you want to see in logos? :)
2) Is there anything that you look for in an equestrian retailer?
- Like me is there anything you can't seem to find?
- Something that totally turns you off from shopping on a site?
- Any categories in particular that you loooove to shop (breeches, saddle pads, bits)?
- Would you be interested in a bit trial program?
- Any other comments or needs?
Any and all (except “Don’t do it!” :lol: ) feedback would be so appreciated! Thanks so much! Looking forward to serving you soon![/QUOTE]
Honestly, as a big online shopper and small business supporter, none of those names stand out. As a HJ rider, I would not click on your site if it had a very dressage name. I just wouldn’t think you carried HJ things. I would do something a little more all consuming. You can specialize in Dressage, but I think you should carry at least some HJ things (ie. all purpose saddle pads, knee patch breeches, and some stuff in conservative, un-fun colors).
I’m terrible with names, so I can’t help you there. As for shopping:
I like to be able to talk with the owner about the quality of their stuff. I don’t like being lied to. I recently bought a bridle (mind you in is a nice bridle) from a tack shop, and I asked a ton of questions about the quality and type of leather. They made it seem like they make the stuff and hand picked it from the vendors. However, when the bridle shipped, I found out I paid $50 more for a Royal Sports bridle from a second hand vendor. It kind of pissed me off. She could have said 'its the higher end RS bridle, and the leather is _____". It would not have bothered me near as much as someone embellishing the truth on what they carry. I like the RS tack, but I don’t like being surprised that I am getting RS tack for a higher price!
What I often look to buy:
Breeches (mostly knee patch). I’m a weird-o that likes lesser known brands. I also enjoy a decent pair of breeches for under $100.
Shirts - cute show shirts and a nice technical fabric shirts to hack in.
Boot Socks - Peddies. Also some that are cute and fun, color and graphic wise.
Horse Leg Protection - I hate polo wrapping, so I am always on the look out for flex wraps or something like that to hack in.
Gloves - I can never seem to find a riding glove I like, I want something sticky but breathable. I would also like to NOT pay $100 for a pair of gloves…
Bags - Helmet Bags. Boot Bags. Ring Side Bags. Something cute or customization. Nothing with too many graphics and weird things on them. Also decently priced… I’m not going to pay $100 for a boot bag…
Saddle Pads - I’m always on the look out for a good saddle pad. I would love a saddle pad that has the wither relief, however I don’t want it to dip backwards (I’m looking at you Ogilvy). I like my saddle pads with wither relief and more of a forward pad. I also like it when my 17.5" saddle doesn’t hang slightly off the back. Some of those saddle pads with the half pad or fleece built in are quite nice, as well. They tend to be a bit harder to find, and I had one that I loved. I just can never find another like it. This is “similar” http://www.vtosaddlery.com/product/SP/PRIFAPP.htm
Stirrups - I’m always on the lookout for new, exciting stirrups that might work for my bad ankles and knees.