From the business end of things:
Decent wagering although far below what the BCC generated. Not sure if they’re happy with amount all things considering with paying for TV and the media investments plus intentionally capped in-person attendance.
http://www.drf.com/news/total-handle-pegasus-world-cup-was-1568-million
Total handle on the $12 million Pegasus World Cup on Saturday at Gulfstream Park in Florida was $15.68 million when including all multi-race wagers that ended with this race, according to Equibase’s official chart.
The handle figure far exceeds the $3.1 million bet on last year’s Donn Handicap, a longtime Gulfstream wintertime stakes race that was canceled this year because its conditions resembled those of the Pegasus. But the handle was also well below that of the $28.2 million bet on the 2016 Breeders’ Cup Classic, which, like the Pegasus, also featured California Chrome and Arrogate.
TV ratings were better than the Breeders’ Cup
NBC Sports 90-minute broadcast of the race [4:30-6pm EST] peaked at a 1.23 overnight rating, which exceeded the overnight rating for the 2016 Breeders’ Cup Classic.
How many people watched it? Well meaning 1.23% of the total viewers watching tv at that time tuned in. Without knowing the total audience size the % is hard to determine if its meaningful.