edited- I go on a little tangent. And, in now way do I want to discredit the hard and thankless work the organizers have put in. I think I come from a place of curiosity, not ill-will towards anyone.
I don’t think “sponsors” are a negative thing at all. About 15% of my own income comes from doing social media ads; the remaining as a full-time accountant. So I’ve worked with brands,securing -“sponsors,” doing social media ads and have an in-depth understanding of a financial statement.
I also don’t disbelieve that this is a very, very expensive horse show to pull off. The number of judges you’re paying, security, licenses, insurance is going to be substantially more than a two-day show. There also is prize money, etc. Though, I believe the prize money is probably a tiny portion of the outgoing cash-flows .
From a cost-accounting perspective, however, my initial presumption would be that IF a 2-day HT can at minimum break-even at the KHP at say $200/stall, $250/ entry fee with 400 riders. What is it that costs so much more to expand this to 4/5 days, with 1,000 riders. My initial presumption is that the increased revenue from the larger draw would cover the additional judges, TDs, etc.
Obviously it doesn’t, because here we are with a $600 entry fee and $300 stall. (Does income from this event go towards paying USEA’s bills at a larger % than other events? I don’t know, I think this is public)
Again, not discrediting the organizers. They are normally volunteers or already have a huge amount on their plate, so doing some in-depth revenue analysis might not be their forte. The easiest way to break-even would be to increase entry fees, because you are just about guaranteed a certain # of entries on an event has historically over-filled at the same venue.
It just makes me, the accounting-rider, a little ill seeing thousands in advertising money going to X-Local T-ball team Playoff’s, the amount of advertising revenue that goes into social-media marketing, we’re not going to touch the number of $25K+ Grand Prix’s that are sponsored by "ABC Life Insurance " that are not live-streamed, have less than 200 audience watching… where here as the U.S. Championship event, thousands of people in attendance (include parents of riders), it is live-streamed, and 10x the number of views because every young rider (and adult) is posting their ride and horsey-adenture on their phone. And we can’t get a PR team to send a media package to Shane’s Rib Shack and Mr. Joe’s Auto Shop and Healthy Water Co. to pull in some six-figure revenue?
I’m a little heated and my explanation probably does a disservice to the organizers who have worked tirelessly to make it work. I also understand for every $10K in advertising raised, it really only decreases an entry fee $10 if you have a 1,000 entries.
So, then is it worth hiring a PR firm, pulling together the kind of people to get those sponsorships, for that return? I don’t know.
In my little pea-brain, I would love to revolutionize the sport and change the revenue stream which has been done in other (actually male-dominated) western horse sports so that we could reduce entry fees.