[QUOTE=ktedressage;8910351]
I know this probably a much talked about topic in the past, however I’ve been off of this board for years.
I have been training and riding for many years, and have had a few websites, business cards since then and have always struggled with writing my resume/accomplishments. To me, it seems a lot like bragging, and reading every other trainer’s write-up gets redundant. I’ve been working with an amazing publicist who mentioned that, “…all you former young riders write the same thing!”. It’s true.
So, what do you guys like to see on a trainer’s write-up?
Also, as a side note… I’ve been going through the L Program recently and have wondered, does this really make a difference in whether I get clients or not? Isn’t my riding ability and show accomplishments enough? It’s so expensive, I think by doing this I’m trying to talk myself out of it! Lol
How highly regarded are the USDF programs in your eyes? German riding programs, etc?[/QUOTE]
I haven’t gone out deliberately shopping for a new coach with an educated eye. I started out re-riding at a barn that was convenient, and luckily had a good coach, and switched over to my current coach when I leased a horse somewhere else. I know why I stayed with both these coaches, but not how I would go about finding them 
However, I do read the resumes and websites of all the local trainers.
I’ve also been on a number of hiring committees at work, for instructors, though in a very different field. And I’ve applied for many, many, different kinds of jobs in my life! So I have some thoughts on CVs.
First, the CV is where you give people the clearest condensed version of what you have accomplished. It is not “bragging”; it is the basic data that people are going to use to decide whether to hire you or not. A CV should include your relevant education and certification, your relevant past work history, and your accomplishments, including those of your students. It should also include any education or certification currently in progress, which should be updated when it is completed.
It may be useful to have a brief chatty “write up” with a link to a point-form CV that clarifies details. It may also be useful to have a link to any verifying or supporting material, such as on-line horse show results, or articles you’ve written for local publications, or the credential or educational organizations you’ve mentioned.
So this would definitely include: medals levels, any high points awards, who your own instructor is, clinics you’ve taken, your students’ success, etc.
As far as what to include: include it all. But be truthful and accurate, and specific. Don’t say you’ve “trained with” if you’ve only done a two day clinic with a BNT. “Consistently in the ribbons” doesn’t mean much if it’s consistently a 5th place in a schooling show with five people per class. Etc.
Also show some well-edited video clips of you and your students riding their best. By well-edited, I mean under 4 minutes, all three gaits and some flashier moves, not ten minutes of trot. And not blurry or dropped camera, etc. A video of a good student doing an actual test would be great.
if I personally were shopping for a new coach, my number one question would be “how well do the long-term students ride?”, which is not exactly the same as “how much do her students win?” And I would evaluate this by the videos I could find. A coach that lucks into students with money to buy well-trained horses might have better luck in the show ring than one who is trying to bring up riders on green horses.
On the other hand, if I were looking for a show barn, I would want to know that I was entering a functioning show barn, where the coach was going to be able to get me out and about in a reasonable time frame.
And if I were looking for a program for a friend’s tween, I’d want evidence of kids having fun.
On the other hand, here are some things that I find are real red flags on coach websites:
Chatty write ups that start out “Suzie Trainer has had a lifelong love of horses, starting from her first Shetland pony Fuzzy Bear, with whom she shared many adventures including …” and then goes on for 2000 words.
I figure that means that Suzie Trainer has no real credentials, and is just trying to fill space on her home page.
Small name local coaches who say they have “trained” and “ridden with” all the biggest BNTs, when they can only have been short clinics.
It is of interest to know what trainers have influenced a coach, and what particular training philosophy they therefore follow. But someone who lists every single BNT clinician who has come through the region in the last 15 years, presents no clear picture of that. Perhaps list long-term trainer, and then clinics as well (maybe with dates).
People who fudge “qualifying” for the Olympics or the Pan Am Games into being “shortlisted” or “waitlisted.”
As far as how to package all this, that depends on the market you are planning to reach.
You can have a personable, chatty, well-edited bio written in paragraph form on your home page, where you talk in general about your aims, philosophy, achievements, and current project. And then you can link to a point form CV for the details.