Saddle Sales Rep?

Forgive my ignorance, but what does a saddle rep actually do? I personally have never encountered one. I hear it is a high turnover position (evidenced by the fact that I am constantly seeing job openings advertised). I understand some trainers have contracts where they make money when a client buys a saddle (this sounds kind of scammy???), and that saddle reps do not “fit” saddles, just take measurements? What makes buying through a rep superior to just buying yourself online and getting it fitted to your horse since they can’t alter the saddle for you??

My main question is, is this a good, legit job, or just a fancy title for a weird scammy/MLM type deal? What does a day in the life of a saddle rep look like? Any thoughts appreciated. I always kept horses at home and bought my saddles used so never have had to encounter one. I applied to a job opening thinking nothing would come of it, now have an interview, and figured I better find out what I might be signing up for!!!

Thanks!

1 Like

I feel that to be a GREAT saddle rep then one must have an understanding of fit and function. A good saddle rep will be a GREAT fitter as well. The general public and saddle sales/fitting can often be completely exhausting. There are a few good eggs out there but the saddle is always the first to be blamed for any issues. Just my two cents.

2 Likes

All the high end English saddle companies sell their new saddles as special order semi custom, through a network of reps. Very often you cannot buy the saddle online from the manufacturer and they do not sell them through tack shops.

The rep visits your barn, measures your horses back using whatever proprietary system that company employs, lets you ride in some trial saddles, and advises on the semi custom elements which include wither width and panel options for the horse, and seat size, flap length, flap forwardness, for the rider. There may be options in girth billets, leather color and type and trim.

The rep sends these measurements etc away to the head office/workshop, often in Germany or France or Britain or Italy depending on brand. The saddle is made to your specifications and shipped back to the rep. The rep generally has the skill and equipment to make minor tweaks on site.

If the basic tree of the brand is a good fit for your horse and the rep is honest and skilful you will get a wonderful saddle customized to you and your horse. If the tree is not a good fit and your rep is dishonest and/or incompetent, it will be a hot mess.

Obviously the huge value in getting a high end semi custom saddle made to order is the precision of fit. When you buy one second hand you still get a quality saddle but it’s not customized for you, so second hand loses a lot of value.

The rep gets a substantial commission no idea how much but many may find it’s not worth while.

Here in Canada such a saddle costs between $5k and $10k. Of course the manufacturer is selling direct so there is no tack store mark up.

I see nothing wrong with the concept in theory. In practice there’s a lot of incompetent or dishonest reps, enough anyhow to make me leery. Plus my brand of choice has no local rep.

Edited to add: if you are applying to be a rep I would go online and familiarise yourself with the brand, and check out competitors. Many of the brands are most popular for either dressage or jumping. They all do both. But say Schleese and Passier and Custom are known as dressage brands while Country and Stubben and the French foam saddles are known as jumping brands.

2 Likes

This is probably something that varies wildly between companies.

As a saddle rep, you’re effectively a salesperson. And salespeople range from really wonderful and helpful to your stereotypical slimy used car salesman. It’s probably safe to say the brand will also somewhat dictate what end of the spectrum they expect their salespeople to be (although perhaps not directly on paper).

I’d ask a lot of your questions directly to the interviewer. I’d also ask about the commission and your sales quotas. Do the math to see how many saddles you’ll have to sell/mo to realistically make ends meet. I’d ask about any training you’ll receive and where it falls on the gamut of “idk man, I just take the measurements” to “I’m a skilled saddle fitter”. You might also ask about if there are any client lists that get passed along (like if you’re replacing a rep in a region who was already working with some barns) or if you’re responsible for finding all of your clients. If the latter, I’d check to see how many other reps are in your area that you will be effectively competing with for clients.

4 Likes

I’d also search these threads for all the problems w custom saddles.

There is also a thread somewhere about how much money they make. I thought it was very low unless it was a side job and sounds like a lot of expenses come out of the reps pocket. Beware of the brands that are always hiring. Coming from corporate America, it should be harder to get in with a great company, positions should be coveted., and turnover should be low. Ask lots of questions in your interview

4 Likes

If a saddle costs the consumer $8,000 then I would assume the reps commission looks good on paper at least. But I doubt anyone much makes a full time income out of this. Maybe in areas that are very horsey and lots of disposable income. And lots of turnover in horses

But think about how often the average horse owner buys a saddle, let alone a full price semi custom special order. You get a new (new to you) saddle when you get a new horse, or if something catastrophic happens to that saddle. It’s not an annual purchase for most people.

Then look at the number of people who need a new saddle in any given year. Subtract those like me who buy second hand. Subtract those that buy cheap tack store Wintecs or etc. Divide the remainder by all the brand reps in your general area and maybe a few online retailers. Your subset of potential customers isn’t large in most places.

If you are expected to pay up front for corporate training, demo saddles, or tools, it might take a while to pay that off.

And you are going to need to work to make a sale. Including long drives and multiple trips to the barn and communicating with head office. There are going to be failed sales too where you spend 4 hours driving demonstrating etc and the client decides against buying your particular $8k saddle.

It could be a good side hustle, but like all high ticket commission sales, including real estate, sales can be unpredictable. And as a side hustle it might squeeze or be squeezed by your primary occupation.

Yep - or, to look at it from a different perspective, a 15% commission on an $8000 saddle is $1200.

A salary of 60k/year (which may or may not be enough to make ends meet, depending on where you live) equates to 50 sales. Based on where you live, the horse culture in the area, and your current connections, how realistic is selling a brand new custom saddle every week?

2 Likes

And a lot depends on how you value your time and what lost opportunities you have missed in earning and other things.

$1200 honestly isn’t that much. If you figure $30 an hour for professional work, that’s 40 hours. How much time do you need to put in on average to sell one saddle, including servicing a committed buyer with multiple check ups and tweaking, and also the visits that don’t result in sales? What would you be doing with your time otherwise? If it takes on average 40 hours to complete one sale, that’s $30 an hour. Also factor in if you decide to do SM marketing and get your name out in FB. Or attend trade shows or tack sales.

I’ve always hated sales, I’m not the right personality for it. If you love sales it might work

3 Likes

Search LinkedIn for former sales reps/fitters and contact them.
Ask the interviewer where the former rep(s) is/are now, and why they left.
Ask the interviewer how long s/he has been there, what s/he loves about the company, and how it could be improved.
Ask about how its happy customers are treated. Does the company throw trinkets (cleaners, covers, etc.) their way in appreciation for their talking up its products? Likewise, how does the company handle the unhappy customers? Can you get an example of an unhappy situation (fit, material, manufacturing time, etc.) and how it was turned around?
Customers have a lot of choices. Why should they choose your company’s products? How is your company superior to its peers? Inferior?
Who owns the company? Is it private equity or a bunch of people who actually ride?

2 Likes

You may be required to train in saddle repairs, like replacing billet straps and such, and invest in equipment to do this. This was the experience of a person I know. But now she uses those same sales skills along with all the contacts she made as a saddle company rep to specialize in selling equestrian real estate.

1 Like

Haven’t signed on in a while but saw this and thought I could be of help.

Now, keep in mind, my experience is 6+ years ago so things have changed (including commission structures) so this was just MY experience as a saddle rep. It can be a great job, but it can also be a terrible job.

A lot of your success will factor on a few things that aren’t even in your control: your territory, the rep before you, and the company’s understand of those two things.

If you get into a territory that was terrible managed, you’re going to work 10x as hard to get clients back, and those that had custom saddle money likely have already tried and bought another brand. They probably aren’t trading in their $8000+ saddle that they just bought. Not saying it’s impossible, but it’s a huge factor and something that wears reps down quickly. I can’t tell you how often I got “I liked your saddles/I like you, but I hated Tom Sue, so I won’t buy/bought somewhere else”. Your company management will tell you to keep pestering and eventually they will trade their saddles in to you! “If they ride horses - they have money”. -insert eye roll emoji-

Your territory is huge to your success. I was in Texas. The company I worked for saw Texas as a HUGE state with a ton of horses, which isn’t wrong, but when you actually looked at it - the niche that is our industry is small. Most of the barns are in Houston, Austin, or Dallas. 90% of your A/AA shows are in Katy. Top that off with 75% of your barns travel out of state for the summer & winter. THEN They put TWO reps in my state (North & South), which was confusing for customers, annoying for both of us (we remain best friends and worked as a team), and really set us up to struggle for sales from the word go. The company didn’t see it like that. They saw it as an opportunity to make double the sales. And despite this system failing over and over - they keep trying to hire two people and won’t change their minds.

Again, company management is hugely important.

I was salary + commission, but I only got commission if I hit my goal - which changed by the months and on my ramp up period was 8 new and 3 used. A common goal is 12 new, 5 used. You don’t hit your goal - you don’t get your commission, and your commission was a small %. I got a company car, phone, and iPad. I had to pay all my expenses upfront and then submit reimbursements. They paid a $40 per day food per-diem when traveling.

As for a typical day in the life at home. Your goal was to be in 10 barns per day. That meant if you only had 2 appointments, you were to cold call 8 barns. At the barns, there are two types of fittings - new saddles and used saddles. Generally, even when fitting used saddles, you made them ride in new because hopefully you converted them to new if their budget was manageable. If not then you got them sized and the horse sized. You usually only had a few used saddles in your car, mostly trade ins you were picking up. So - if you didn’t have the used saddle they needed, you’d scroll through your inventory with them and try to get them to purchase that used saddle to take on trial or get it shipped to you from other reps.

I can get into detail of a new saddle trial, but the gist is that someone tries demos, you fit them and the horse, and then if they buy you submit the order with them right there. This could take anywhere from an hour to multiple hours.

The third type of stop is repair stops & fit checks. That includes tightening screws, looking at fit, checking damaged saddles, etc.

At shows, you’re the first one there and last to leave unless you have an appointment off site. Those are typically done during the week when shows are quieter before ammys and jrs arrive. You also walk the barns, introduce yourself, watch rings, take pictures and video for social media, etc. You will do a lot of demos and talking in the booth and at shows.

Every time you enter a barn you’re to think “how do I convert this barn to XYZ saddle”. There’s also sponsorships and negotiations there, which were my least favorite part because I’m anti-sponsoring everyone and their mother unless it was mutually beneficial to me. My company and I didn’t always agree with that.

After shows, back at home, you do a lot of follow up and office work. Texting and calling those leads, following up on quotes, tracking down repairs, and more.

The rest of your free time is spent stressing over your next paycheck, drinking, putting out fires, posting on Facebook groups to find new customers and sell saddles, and chasing down ordered saddles that are stuck in customs somewhere. Your customers will call you at 2am. They will also call you on vacation.

It is not a job for the faint of heart nor is it going to make you a ton of money 90% of the time. I will say - I met some amazing people and some of my best friends through there. I also gathered a ton of connections and it set me up for a better job down the road. I don’t regret my time as a rep, but I don’t recommend the job to people either.

I’m happy to answer specific questions about training and such if you want to DM me. They don’t train the new reps like they used to train us, and I did a ton of outside learning and reading about proper saddle fit, other brands, and more. However, I’m happy to fill you in on typical trainings and other expectations as well.

ETA - sorry for typos and the sporadic way this is put together, I’m trying to be quick on my phone. Also sorry it’s a novel!

12 Likes

Welcome back, Belmont!

2 Likes

Just wanted to throw a quick update on here to thank everyone for their responses (especially @Belmont, SUPER helpful post!).

Job sounded very similar to Belmont’s experience. Base salary of roughly 25k/year, you do not get any commissions until you’ve hit your monthly quota (approx 13-15 saddles). They claim that they have people making upwards of 75k/year but I’m a little skeptical unless you’re in an area like Wellington. Lots and lots of travel covering multiple states, expected to work 6 days/week and attend shows.

Haven’t heard anything back yet and not sure I want the job even if it’s offered - I’m in an area where everyone heads to Florida for the winter, so I’m guessing probably at least Dec-March I wouldn’t make their “quota” and would only make that base salary.

I’m sure there’s someone out there who would be a great fit, just not sure that’s me! Hopefully this thread can help someone in the future though. Truly appreciate the thoughtful responses.

3 Likes

Nobody could sell 13 to 15 saddles a month ongoing in my region. Even if they drove up to cowboy country to find pockets of jumper barns.

That’s 180 saddles a year. Given that people usually keep the saddle until they get a new horse, say at least 5 years on average, that’s close to a thousand seperate customers over 5 years for a luxury item costing upwards of $5k. And they have a choice of multiple brands, as well as the second hand market. Maybe after 5 years you might get some repeat business, or you might get a coach to twist the arms of the parents of the junior riders if you give the coach a commission or discount or free stirrups or something.

How many potential customers are in your catchment area and what were the sales of the last rep?

3 Likes

I’m in sales and would never take a job where

1- I couldn’t survive on my base salary

and/or

2- they could prove that at least the low end of your commission was basically a sure thing with prior sales data.

6 Likes

You’ve answered your own question. With this many doubts you recognize that it’s not a good fit for you. You should be proud of yourself. Good learning experience and a sign of maturity.

4 Likes

HI Belmont! I have some questions about your experience as a rep. Are you able to DM me? ( I can’t figure out how to DM you).

2 Likes